The Sales & Marketing Manager in Pet Products Distribution will oversee and manage sales strategies, develop and implement marketing initiatives, and drive business growth by expanding distribution networks. This role is responsible for understanding market trends in the pet industry, managing client relationships, leading a sales team, and ensuring profitable growth within the company's portfolio of pet products and essentials.

Sales Strategy & Revenue Growth

Develop and execute sales strategies to achieve revenue and market share growth targets.

Identify and pursue new business opportunities and channels for distribution expansion.

Set sales goals, analyze performance metrics, and make data-driven decisions to enhance sales efficiency.

Market Analysis & Customer Insights

Conduct research on market trends, competitive products, and consumer needs within the pet industry.

Identify target audiences and develop customer acquisition and retention strategies.

Gather customer insights to guide product offerings and align with current pet product trends.

Client & Distributor Relationship Management

Build and maintain strong relationships with retailers, distributors, and other partners.

Address client needs, resolve issues, and ensure high customer satisfaction and loyalty.

Negotiate terms and conditions with distribution partners to ensure mutually beneficial agreements.

Team Leadership & Development

Lead, coach, and motivate a team of sales and marketing professionals to meet or exceed targets.

Conduct regular performance reviews, provide training, and implement best practices in sales.

Foster a collaborative and growth-oriented team environment.

Marketing & Brand Development

Develop and oversee marketing campaigns that highlight the company’s pet products and brand.

Coordinate digital marketing efforts, including social media, email, and content marketing to boost product visibility.

Manage marketing budget and monitor campaign performance, adjusting strategies as needed.

Product Positioning & Launches

Oversee product launches, coordinating with product development and supply chain teams.

Create promotional materials and product positioning strategies that appeal to target markets.

Track product performance and gather feedback for continual improvement.

Reporting & Financial Oversight

Prepare regular reports on sales performance, market trends, and customer feedback.

Analyze P&L statements, budgets, and forecasts to drive strategic business decisions.

Ensure alignment with financial objectives and make adjustments to meet budgetary goals.

• Deep understanding of the pet products industry and consumer buying behavior.
• Analytical mindset with the ability to interpret data and make strategic decisions.
• Customer-focused approach with a commitment to providing high-quality service.
• Adaptable and able to thrive in a fast-paced, competitive market environment.