Sales Manager

Company: Discovery Tea Craft Inc.

Department: Sales

Reports To: Chief Operating Officer (COO)

Job Description

The Sales Manager is responsible for leading the overall sales operations of Tsaa Laya, driving revenue growth, expanding sales channels, developing key accounts, and achieving sales and profitability targets.

Key Responsibilities

• Develop and execute sales strategies and achieve monthly, quarterly, and annual targets.
• Lead, coach, and manage the sales team and monitor individual and team performance.
• Develop new accounts, distributors, business partners, and market opportunities.
• Manage HORECA, Retail, Corporate, Online, Distributor, and Events/Pop-up channels.
• Build and maintain strong relationships with key accounts and customers.
• Prepare sales forecasts and coordinate with Supply Chain and Operations for inventory and production planning.
• Monitor sales performance, KPIs, gross profit, collections, AR, and account profitability.
• Recommend and manage pricing, promotions, and commercial terms within company guidelines.
• Oversee sales orders, fulfillment, delivery, and sales administration.
• Collaborate with Marketing, Finance, Supply Chain, and Operations to ensure effective sales execution.
• Prepare regular sales reports, forecasts, pipeline reports, and business reviews.
• Conduct regular field visits and client meetings when necessary.

Qualifications

• Bachelor's degree in Business Administration, Marketing, Sales, Management, or a related field.
• Minimum 5 years of sales experience, preferably in FMCG, Food & Beverage, HORECA, Retail, Distribution, Corporate Sales, or E-commerce.
• Experience in key account management, business development, and sales team leadership is preferred.
• Strong sales, negotiation, communication, analytical, and leadership skills.
• Knowledge of sales forecasting, pricing, profitability, collections, and account management.
• Proficient in Microsoft Excel/Google Sheets; ERP experience is an advantage.
• Willing to conduct fieldwork and travel when required.

Core Competencies

• Strategic Sales Leadership
• Business Development
• Key Account Management
• Commercial Acumen
• Sales & Data Analysis
• Customer Relationship Management
• Team Leadership
• Execution & Accountability

Overall Purpose

• To drive sustainable revenue growth for Tsaa Laya by expanding sales channels, strengthening customer relationships, improving sales execution, and maintaining healthy margins, collections, and long-term customer value.