As a Sales Manager (HORECA) you must leads and motivates a sales team to achieve revenue goals by developing sales strategies, setting targets, training and coaching staff, managing sales pipelines, and reporting on performance to upper management. Key responsibilities include hiring, training, and evaluating sales personnel, developing sales plans and budgets, collaborating with other departments, and analyzing sales data to identify areas for improvement and ensure customer satisfaction.

DUTIES AND RESPONSIBILITIES:

1. Sales Strategy & Execution

• Develop and implement effective sales strategies aligned with company goals
• Identify new market opportunities and customer segments

2. Team Leadership

• Recruit, train, and mentor sales representatives
• Set clear performance objectives and conduct regular evaluations
• Ensures personnel are adequately trained, equipped, and motivated.
• Ensures compliance to established standards, company policies, rules and regulations.
• Client Relationship Management
• Build and maintain strong relationships with key clients and partners
• Resolve customer issues and ensure high satisfaction levels

4. Performance Monitoring

• Track sales metrics and KPIs
• Prepare regular reports for senior management on sales performance
• Collaboration
• Work closely with marketing, product, and finance teams to align efforts
• Provide feedback to improve products and services based on market insights
• Adherence to plan activities as well as government and other regulatory requirements
• To perform other duties and responsibilities that may be assigned to support the organization’s Mission, Vision, Objectives, Strategies and Core Values

QUALIFICATIONS:

Education: Graduate of Business Administration, Marketing, Entrepreneurship, Commerce or related field.

Work Experience: at least 3-5 years SALES experience in food manufacturing industry

Certification/License CRM Proficiency (advantage but required)

Specific Skills:

• Strong Communications & Negotiation Skills
• Interpersonal Skills
• Root Cause Analysis Methodologies
• Analytical skills in problem solving
• Budget management