We seek a visionary PR Director to spearhead our department and elevate our agency’s brand storytelling. This role demands a deep understanding of influencer marketing and a proven ability to leverage it to drive brand awareness, engagement, and positive media coverage. The ideal candidate will be responsible for developing and executing cutting-edge PR strategies that seamlessly integrate influencer collaborations and event planning.

Responsibilities

• Develop and execute comprehensive PR and influencer marketing strategies

• Identify, recruit, and cultivate relationships with key influencers and other third-party partners, aligned with campaign requirements.

• Develop PR and influencer marketing campaigns that generate significant ROI, including campaign planning, execution, and measurement.

• Manage third-party partnerships, including contract negotiations, campaign activation, and campaign performance tracking.

• Develop compelling influencer content that resonates with target audiences.

• Track and analyze PR and influencer campaign performance, providing insights and recommendations for optimization.

• Stay up to date with the latest PR and influencer marketing trends, platforms, and best practices.

• Lead and mentor a team of PR professionals, fostering a culture of innovation and excellence.

• Collaborate with multi-functional departments and partners to develop and activate seamless and effective campaigns. 

• Acquire businesses to meet annual revenue KPIs

• Bachelor's degree in Public Relations, Communications, Marketing, or a related field.

• Minimum of 3 years of experience in public relations, with a strong focus on influencer marketing.

• Proven track record of successful PR and influencer campaign execution and measurable results.

• Deep understanding of social media platforms and PR & influencer marketing metrics.

• Excellent communication and interpersonal skills.

• Strong analytical and problem-solving abilities.

• Ability to work under pressure and meet deadlines.

• Strong mentorship skills

Bonus Points: Experience in event planning and execution; and knowledge of PR software and analytics tools.