As a Performance Marketer, you will get to do more than just manage online advertisements. You will be responsible for ensuring paid media projects are successfully planned and executed while contributing to the growth of the company via paid media strategies. More specifically, you’ll get to:

Responsibilities

• Develop, execute, and optimize digital campaigns from conception to launch (Meta, Google, Ecommerce platforms, Tiktok)

• Prepare media plan for different platforms (Meta, Google, Ecommerce platforms, Tiktok)

• Work cross-departmentally to align campaign strategies and goals across the organization

• Provide ongoing actionable insights into campaign performance to relevant stakeholders

• Define, measure, and evaluate relevant paid media KPIs

• Build out media buys for various ad platforms and oversee the day-to-day execution of paid media

• Oversee and manage overall paid media budget

• Conduct in-depth keyword and website research, ad grouping and audience targeting

• Maintain knowledge of industry best practices and new technologies

• Proven experience as a Performance Marketer; experience in digital media is preferred (Meta, Tiktok, Laz, Shopee)

• Broad knowledge of media channels

• Familiarity with campaign evaluation metrics and media buying

• Working knowledge of analytics tools

• Excellent communication and teamwork skills

• An analytical mind with an aptitude for statistics

• Strong decision-making skills

• BSc/BA in Marketing, Business Administration or similar field

• Willing to report to the office as we're looking to fill an office-based position

Hybrid set-up

We also have openings for Freelance or project basis Performance Marketers

• Work Set up - 3 days a week work (all remote)

• Number of Work Hours - 8 hours per work day (two 15 minute breaks)

• Salary is the same with full-time employees’ daily rate (for every instance of no work, it is no pay)

• Benefits - none

• Length of Engagement - minimum of 3 months. Extension would depend on Performance Evaluation which would be provided a week before the end of the engagement.