JOB DESCRIPTION

POSITION HIRING: Senior / Lead In-App Campaign Specialist (Bonus Expert)

Job Summary

The Senior / Lead In-App Campaign Specialist (Bonus Expert) will take ownership of the company’s in-app campaign strategy and bonus ecosystem, driving player acquisition, engagement, retention, and revenue growth. This role requires a highly experienced leader with deep expertise in sports betting / online gaming (PIGO), including advanced promotional mechanics such as parlays, same-game parlays, and sportsbook enhancement features, capable of delivering measurable business impact.

Key Responsibilities

• Lead the end-to-end strategy, planning, and execution of in-app campaigns and promotions • Design and optimize advanced bonus systems (welcome, reload, cashback, VIP tiers, tournaments, free bets, etc.) • Develop and execute parlay-focused campaigns, including:

Same-Game Parlay (SGP) promotions and boosts

Multi-leg accumulator incentives

Parlay insurance (refunds on near-miss outcomes)

Risk-free parlay bets

Boosted odds ladders for high-leg parlays

Parlay profit boosts and limited-time enhanced payouts • Build sportsbook engagement campaigns around bet builders and parlay frequency optimization • Analyze player behavior, campaign performance, and ROI to drive continuous improvements • Develop segmentation strategies for VIPs, high-value players, and churn-risk users • Own A/B testing frameworks and campaign optimization initiatives • Collaborate with CRM, product, marketing, and risk teams • Ensure profitability by balancing incentives, revenue, and bonus cost control • Monitor competitor sportsbook mechanics and introduce innovative campaign features • Ensure compliance with gaming regulations and responsible marketing • Present performance insights and strategic recommendations to leadership

Key Performance Indicators (KPIs)

• Player Retention (D7 / D30): +5% to +10% (D7), +3% to +8% (D30) • GGR / NGR Uplift: +10% to +20% from campaign-driven initiatives • Campaign ROI: 3:1 to 5:1 return on promotional spend • Bonus Cost Efficiency: ≤15%–25% of GGR • FTD Conversion Rate: +10% to +20% improvement • Reactivation Rate: 15%–25% recovery of dormant users • VIP Growth & Value: +10%–15% increase in active VIP base • Parlay Engagement Metrics:

Increase parlay adoption rate (single → multi-leg conversion)

Increase average parlay legs per bet slip

Increase Same-Game Parlay (SGP) participation rate

Improve parlay revenue contribution to total GGR • A/B Testing Impact: +5% uplift in key campaign metrics • Execution Efficiency: >95% on-time campaign delivery

Qualifications

• Bachelor’s degree in Marketing, Business, Data Analytics, or related field (preferred) • 5–10 years of experience in sports betting / online gaming (PIGO) • Proven expertise in sportsbook CRM, in-app campaigns, and parlay / accumulator product mechanics • Strong understanding of sportsbook trading concepts (odds, margins, liabilities) preferred • Strong analytical and commercial mindset focused on ROI and revenue growth • Hands-on experience with CRM tools, bonus engines, and campaign platforms • Deep understanding of player lifecycle, VIP management, and sportsbook monetization • Strong leadership and stakeholder management skills

Preferred Experience

• Experience managing Same-Game Parlay (SGP) products and campaigns • Exposure to sportsbook trading or risk team collaboration • Knowledge of parlay liability management and bonus risk controls • Experience in multi-market or international sportsbook operations • Familiarity with real-time odds systems and live betting campaigns

Salary and Benefits

Salary Offer: • PHP 120,000 – PHP 150,000

Work Hours: • 9 hours/day • 6 days per week • 4 days off per month

Allowances & Benefits: • Food Allowance: PHP 3,000/month • 13th Month Pay • PHP 1,000 Birthday Bonus (after 6 months) • PHP 2,000 KPI/Attendance Bonus (after 6 months) • Government Benefits (SSS, PhilHealth, Pag-IBIG)