Department: Digital Marketing

Location: Manila

Employment Type: Full-time

Work Schedule: 5 days per week / 40 hours per week

Reports To: Digital Marketing Head

Job Summary

We are seeking a Performance Marketing Specialist – Meta Ads to manage and optimize paid advertising campaigns across Facebook and Instagram. This role will focus on driving qualified leads and conversions through effective audience targeting, creative testing, budget management, campaign optimization, and performance analysis.

The ideal candidate is highly analytical, results-oriented, and comfortable making data-driven decisions to improve advertising performance.

Key Responsibilities

• Plan, launch, manage, and optimize paid campaigns using Meta Ads Manager.
• Develop advertising strategies based on campaign objectives, target audiences, customer behavior, and business goals.
• Conduct audience research and build appropriate targeting strategies for different campaigns.
• Set up campaign structures, ad sets, advertisements, placements, budgets, and audience segments.
• Monitor campaign performance and make data-driven adjustments to improve results.
• Optimize campaigns based on CPC, CPM, CTR, CPL, CPA, conversion rate, and ROAS.
• Manage daily and monthly advertising budgets while maintaining cost efficiency.
• Conduct A/B testing on audiences, creatives, ad copy, offers, placements, and campaign approaches.
• Identify winning campaigns and provide recommendations for scaling successful strategies.
• Monitor underperforming campaigns and implement corrective actions when necessary.
• Work with the creative and content team to develop advertising materials that support campaign objectives.
• Provide insights on ad creatives, messaging, audience behavior, and campaign performance.
• Monitor lead quality and coordinate with relevant teams to improve the overall conversion process.
• Assist with tracking implementation, including Meta Pixel, Events Manager, conversion events, and other relevant tracking tools.
• Analyze campaign data and prepare weekly and monthly performance reports.
• Present actionable insights and recommendations to the Digital Marketing Head.
• Keep up with Meta advertising updates, platform changes, industry trends, and performance marketing best practices.

Qualifications

• Bachelor's degree in Marketing, Advertising, Business, Communications, Digital Marketing, or a related field.
• Proven experience in Meta Ads / Facebook Ads campaign management.
• Hands-on experience using Meta Ads Manager.
• Strong understanding of paid social advertising, audience targeting, campaign structures, and optimization.
• Knowledge of performance marketing metrics such as CTR, CPC, CPM, CPL, CPA, conversion rate, and ROAS.
• Experience managing advertising budgets and optimizing campaigns based on performance.
• Strong analytical and problem-solving skills.
• Experience with A/B testing and performance optimization.
• Basic knowledge of Meta Pixel, Events Manager, Google Analytics, or Google Tag Manager is an advantage.
• Good understanding of digital marketing funnels and lead-generation strategies.
• Strong English communication and reporting skills.
• Highly organized, detail-oriented, proactive, and results-oriented.