Disclaimer: Please read the job description carefully!

We are seeking candidates who are ready and committed to working in a hybrid setup—2 days onsite at our Ayala Ave, Makati City office and 3 days work-from-home. This onsite commitment is essential to fully engage with our team and clients and foster collaboration. Please apply only if you are open to this arrangement.

About the Job

The Mid-Level Marketing Copywriter will play a crucial role in driving digital marketing results, including rankings, impressions, traffic, and conversions, through compelling, strategically-aligned content. You’ll create engaging copy across digital marketing channels, including SEO, Paid Media, Social Media, and Email Marketing, leveraging both technical expertise and marketing creativity.

Duties and Responsibilities

• Adapt and apply client branding guidelines in all content.
• Write targeted copy that speaks to specific customer personas.
• Conduct accurate research across industries and perform competitor content analysis.
• Conduct basic keyword research for SEO and paid media.
• Keep up with copywriting trends to maintain a competitive edge.
• Create high-quality content at scale, including web copy and content marketing pieces.
• Develop content outlines for structured content and ideate topics aligned with campaign goals.
• Produce outreach articles aimed at building quality backlinks.
• Apply content strategies to increase search visibility, such as updating old articles and consolidating content.
• Execute content across various industries and channels, including social media and paid media.
• Self-edit for quality and consistency and review Junior Marketing Copywriters' work, providing constructive feedback.
• Participate in the training and development of Junior Marketing Copywriters.

• Minimum of 1 year of experience writing for digital marketing campaigns.
• Excellent English writing and communication skills, able to clearly communicate internally.
• Ability to work efficiently in a fast-paced environment and manage time effectively.
• Strong understanding of digital marketing channels is a plus.
• Proficiency in using digital marketing tools, with a willingness to learn new technologies.
• Must be amenable to the hybrid work setup, contributing onsite to foster effective collaboration and team synergy.
• MUST BE WILLING TO WORK IN A HYBRID SETUP