The Marketing Associate / Graphic Artist is responsible for creating engaging visual content and supporting the company's marketing initiatives. This role develops creative designs for both digital and print platforms, assists in branding campaigns, manages marketing materials, and collaborates with different departments to ensure consistent brand identity.

Key Responsibilities:

• Design marketing materials such as posters, flyers, brochures, banners, social media graphics, and advertisements.
• Create engaging visual content for digital marketing campaigns and social media platforms.
• Ensure all creative materials align with the company's branding guidelines.
• Develop artwork for promotional events, product launches, and company activities.
• Edit photos, videos, and other multimedia content as needed.
• Coordinate with internal departments to understand design and marketing requirements.
• Assist in planning and executing marketing campaigns and promotional activities.
• Prepare print-ready files and coordinate with suppliers or printing vendors.
• Update website graphics and other digital assets when required.
• Monitor design trends and recommend creative concepts to improve brand visibility.
• Create presentation materials, infographics, and company profiles.
• Maintain an organized library of design files and marketing assets.
• Support content creation by providing visuals for email marketing and online promotions.
• Ensure timely completion of design projects while maintaining high-quality standards.
• Assist in organizing corporate events, exhibits, and promotional activities.
• Work closely with the marketing team to develop creative campaign ideas.
• Perform basic photo and video coverage during company events when necessary.
• Analyze campaign performance and recommend improvements for future marketing initiatives.
• Stay updated with industry trends, design software, and digital marketing practices.
• Perform other marketing and creative-related duties assigned by management.

Qualifications:

• Bachelor's degree in Marketing, Multimedia Arts, Graphic Design, Fine Arts, Advertising, Communications, or a related field.
• At least 1–2 years of relevant experience in marketing, graphic design, or a similar role is preferred.
• Proficient in Adobe Creative Suite (Photoshop, Illustrator, InDesign); knowledge of Premiere Pro or After Effects is an advantage.
• Experience with Canva and other design tools.
• Knowledge of social media platforms and digital marketing strategies.
• Basic photography and video editing skills are preferred.
• Strong creativity with an eye for detail, layout, typography, and color.
• Excellent written and verbal communication skills.
• Ability to manage multiple projects and meet deadlines.
• Strong organizational and time management skills.

Preferred Skills

• Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign); knowledge of Premiere Pro and After Effects is a plus.
• Experience using Canva, Figma, or other graphic design platforms.
• Strong understanding of branding, visual identity, and design principles.
• Knowledge of social media marketing and content creation for Facebook, Instagram, TikTok, LinkedIn, and other platforms.
• Basic photography, videography, and photo/video editing skills.
• Familiarity with digital marketing, including email marketing, SEO, and paid social media campaigns.
• Ability to create engaging marketing materials for both print and digital media.
• Excellent creativity with a keen eye for detail, typography, color, and layout.
• Strong copywriting and content creation skills are an advantage.
• Ability to manage multiple projects and meet deadlines in a fast-paced environment.