Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or related field
• 2–4 years experience in digital marketing, preferably in aesthetics, beauty, luxury, or healthcare
• Strong understanding of paid ads, content marketing, and performance tracking
• Analytical mindset with data-driven decision-making ability
• High-level execution discipline and attention to brand details
• Able to work in a fast-paced, revenue-driven environment

Key Responsibilities

• 1. Campaign Planning & Execution
• Develop monthly and quarterly marketing calendars aligned with revenue targets.
• Launch treatment-focused campaigns (e.g., regenerative, body sculpting, skin rejuvenation).
• Coordinate promo mechanics (trial offers, bundles, loyalty packages).
• Ensure consistency across all branches and communication channels.


2. Digital Marketing Management

• Oversee social media content planning (posts, reels, stories).
• Collaborate with creative agency for visual direction and copy.
• Monitor performance metrics: engagement rate, reach, leads, bookings.
• Manage paid ads strategy (Meta/Instagram, Google if applicable).
• Optimize lead generation funnels (Jotform, Concierge AI, CRM follow-ups).

3. Lead Generation & Conversion Support

• Track daily leads, inquiries, and booking conversion rates.
• Work closely with Client Experience and Operations teams to improve response time and conversion scripts.
• Analyze cost per lead (CPL) and cost per acquisition (CPA).
• Ensure promo rollouts are properly communicated to frontliners.

4. Brand & Positioning

• Protect and strengthen Le Meur Aesthetics’ premium positioning.
• Ensure visual identity and messaging are consistent across platforms.
• Coordinate PR opportunities, collaborations, influencer partnerships.
• Monitor online reviews and brand reputation.

5. Performance Analytics & Reporting

• Submit weekly and monthly marketing performance reports.
• Track campaign ROI and revenue contribution per treatment.
• Recommend optimization strategies based on data insights.
• Conduct competitor monitoring (pricing, promos, positioning).

6. Event & Activation Support

• Plan branch opening events, launch events, seasonal campaigns.
• Coordinate offline marketing activities when applicable.
• Support strategic partnerships and medical collaborations.