Responsibilities

-Manage and execute day-to-day social media operations across platforms including Facebook, Instagram, LinkedIn, X, TikTok, YouTube, and other relevant channels.

-Develop, schedule, and publish engaging content tailored to audiences in the U.S. and European markets.

-Monitor social media channels, respond to customer inquiries, comments, and messages in a timely and professional manner.

-Coordinate with marketing, creative, and content teams to ensure consistent brand messaging across regions.

-Track, analyze, and report on social media performance metrics, providing actionable insights and recommendations.

-Manage content calendars and ensure timely execution of campaigns and promotions.

-Conduct audience research and stay updated on social media trends, platform updates, and competitor activities within U.S. and European markets.

-Support paid social media campaigns by coordinating with advertising and marketing teams.

-Collaborate with cross-functional teams to support product launches, events, and marketing initiatives.

-Identify opportunities to improve engagement, follower growth, and overall social media effectiveness.

Qualifications:

-Bachelor's degree in Marketing, Communications, Business, Digital Media, or a related field.

-Minimum 2–3 years of experience in social media management, social media operations, or digital marketing.

-Proven experience managing social media accounts targeting U.S. and European audiences.

-Strong understanding of audience behavior, content trends, and social media best practices in North American and European markets.

-Experience using social media management tools such as Hootsuite, Sprout Social, Buffer, Later, HubSpot, or similar platforms.

-Proficiency in social media analytics and reporting tools.

-Excellent written English communication skills with the ability to adapt messaging for different audiences and regions.

-Strong organizational skills with the ability to manage multiple projects and deadlines.

-Experience working with remote or international teams is preferred.

-Basic knowledge of paid social advertising, audience targeting, and campaign optimization is an advantage.

-Ability to work independently, take initiative, and solve problems in a fast-paced environment.

-Knowledge of influencer marketing and community management.