Position: Trade Marketing Specialist

Shift: Hybrid (Mon-Thurs, Onsite), (Friday, Remote) 9AM - 6PM or 10AM – 7:00PM

Level/ Status: Associate – Contractual (5-months)

Salary Range 45,000 – 50,000

Equipment: MacBook and Company Phone

JOB SUMMARY:

This role is primarily execution-focused, ensuring that all national and localized campaigns are translated into

high-quality, on-ground retail executions across stores, partner retailers, and emerging formats. The ideal

candidate thrives in a fast-paced environment, has strong coordination and project management skills, and is

comfortable balancing both office-based planning and field execution. This role plays a critical part in ensuring

that brand campaigns are experienced consistently and effectively at the store level.

Duties and Responsibilities:

1. Accounts Management

• Serve as the primary point of contact for assigned clients, ensuring strong relationship management and

high client satisfaction.

• Manage end-to-end account operations, from brief intake to execution, delivery, and post-campaign

evaluation.

• Understand client objectives and translate them into clear, actionable briefs for internal teams.

• Present campaign proposals, updates, and results to clients in a clear and strategic manner.

• Identify opportunities to upsell and expand existing accounts to drive revenue growth.

• Ensure all deliverables meet client expectations, timelines, and agreed scope.

• Handle client concerns, feedback, and escalations in a professional and timely manner.

• Work closely with internal teams (Creative, Operations, and Finance) to ensure seamless execution of

projects.

• Monitor account performance, campaign effectiveness, and client satisfaction metrics.

• Maintain accurate documentation of client communications, contracts, and project details.

2. Strategic & Business Development Support

• Contribute to account growth strategies and long-term client retention plans.

• Assist in preparing proposals, pitch decks, and presentations for new and existing clients.

• Support in identifying new business opportunities within handled accounts or networks.

3. Financial & Commercial Management

• Oversee billing, invoicing, and collection processes in coordination with the Finance team.

• Ensure profitability of accounts by managing scope, timelines, and resource allocation.

• Monitor budgets, quotations, and cost estimates for client projects.

• Ensure all commercial terms and agreements are properly implemented and followed.

Campaign Execution, Retail Deployment & Operations Support

1. Campaign Adaptation & Execution

• Translate national and brand campaigns into store-ready and retailer-specific executions, ensuring

relevance across different retail formats.

• Prepare and manage all required campaign assets, including print, digital, and in-store materials.

• Ensure all executions strictly follow brand guidelines, visual identity standards, and messaging

frameworks.

• Monitor deployment timelines and ensure campaigns are launched accurately and on schedule.

• Identify and proactively address execution gaps or inconsistencies across stores.

2. Project Management & Deployment Monitoring

• Develop, maintain, and update project trackers, timelines, and task lists for all ongoing campaigns and

initiatives.

• Manage multiple projects simultaneously, ensuring timely delivery of all milestones.

• Track and report execution KPIs, including deployment status, completion rates, and compliance.

• Prepare regular status reports and updates for internal stakeholders.

• Attend meetings, alignment sessions, and weekly/monthly cadence calls to ensure smooth coordination.

3. Retail Strategy, Store Execution & Field Work

• Execute rollout plans across assigned stores and territories, in close coordination with internal

stakeholders and territory teams.

• Support the planning and execution of pilot programs and new retail formats, contributing insights to

improve customer experience and engagement.

• Collaborate in developing store merchandising strategies, including display placements and customer

journey touchpoints.

• Conduct monthly trade checks and store visits to validate execution quality, compliance, and overall

store readiness.

• Document findings from store visits and provide actionable insights and recommendations.

• Participate in territory immersions to better understand operational realities and customer behavior.

4. Vendor & Partner Management

• Coordinate with external vendors and suppliers for the production, delivery, and installation of

campaign materials.

• Ensure all deliverables meet required quality standards and deadlines.

• Work closely with retail partners and internal teams to ensure proper execution of communication

materials.

• Monitor vendor performance and flag any issues related to timelines, quality, or compliance.

5. Budget Tracking & Financial Coordination

• Track and monitor actual spend versus allocated budgets for all execution-related activities.

• Maintain organized records of expenses, billing documents, and supporting materials.

• Assist in budget reconciliation by preparing accurate and timely reports.

• Ensure cost efficiency while maintaining execution quality.

6. Stakeholder Coordination & Communication

• Liaise with cross-functional teams, including Creative, Brand, and Territory teams to ensure alignment

on deliverables.

• Serve as a central point of coordination for execution-related concerns and updates.

• Escalate operational challenges, risks, and delays to the Manager in a timely manner.

• Ensure clear, consistent, and proactive communication across all stakeholders.

Qualifications:

1. Bachelor’s degree in Marketing, Advertising, Communications, Business, or a related field.

2. At least 1–3 years of experience in retail marketing, trade marketing, campaign execution, or project

coordination (fresh graduates with strong internship experience may be considered).

3. Strong project management and organizational skills with keen attention to detail.

4. Excellent written and verbal communication skills.

5. Ability to manage multiple projects and stakeholders in a fast-paced environment.

6. Experience in handling vendors and suppliers is an advantage.

7. Proficient in Google Workspace (Docs, Sheets, Slides, Drive).

8. Willing to travel and conduct regular fieldwork and store visits.

Work Setup:

• Hybrid work arrangement with 1 day of remote work.

• Requires frequent fieldwork, including store visits, trade checks, and territory immersions within

assigned areas.