A Marketing Specialist is a professional who is responsible for planning, executing and analyzing marketing campaigns for a company or organization.

Strategic Planning (Planning & Execution)

• Develop annual marketing strategy for Autodesk & Revizto solutions
• Create quarterly campaign plans with defined targets (leads,attendance, engagement)
• Budget allocation
• Identify priority industries (AEC, construction, engineering, across all industries)

Event Execution (Event Success Rate)

Handle logistics:

• Registration
• Materials
• Coordination

Plan and execute:

• Seminars
• Webinars
• Product demos

Ensure:

• Attendance targets are met
• Event runs smoothly

Promotions & Campaign Strategy (Lead Generation / Conversion)

•  Assist in execution of campaigns and promos
•  Develop promotional offers aligned with principal and partner programs
• Launch integrated campaigns:
• Email
• Social media
• Partnerships

Lead Generation & Sales Support (Leads & Conversion)

•   Encode and organize leads
•   Maintain CRM/database accuracy
•   Generate qualified leads
•   Work with sales team to convert leads

Performance Monitoring (Reporting Accuracy)

Prepare reports and documentation

Track:

•   Leads
•   Engagement
•   ROI
•   Submit post-event reports

Cross-Team Collaboration

• Work in close coordination with all marketing units and sales teams to ensure synchronized planning and execution of activities.
• Monitor schedules, resource availability, and project timelines
• to prevent overlaps, maximize efficiency, and support overall team
• productivity.

Other Responsibilities

• Perform other marketing-related tasks as assigned