The Senior Brand Marketing Officer leads the creative and operational execution of campaigns, content strategies, and cross-functional initiatives. With strong brand knowledge and executional confidence, this role ensures campaigns are aligned, on-brand, and effectively delivered. The Senior Officer also supports and guides junior officers, contributes to content planning, and helps optimize campaign performance and team efficiency.

Job Description

Campaign Ownership & Execution

- Take lead on assigned campaigns from brief development to rollout

- Translate strategy into clear executional steps and align timelines with stakeholders

- Oversee implementation with support from junior officers

Content Planning & Creative Coordination

- Help shape messaging and tone across content channels

- Review captions, visuals, and campaign assets before

- Supervisor approval Coordinate with the design team to ensure creative outputs are on-brand and onschedule

Team Support & Mentoring

- Provide guidance and training to junior marketing officers

- Review their work and offer constructive feedback to improve quality and speed

- Act as a go-to person for problem solving and executional questions

Cross-functional Collaboration

- Work with Operations, and other support teams to align campaign materials

- Manage incoming requests and ensure proper translation into actionable deliverables

- Maintain strong communication across teams to ensure smooth rollout

Perfomance Recap & Strategic Input

- Assist in gathering and interpreting campaign results

- Contribute to post-mortem reports and recommend adjustments for future campaigns

- Identify process inefficiencies and propose improvements

Qualifications

- Bachelor’s Degree in Marketing, Communications, or other related field

- 2–3 years of experience in brand marketing, campaign coordination, or content strategy

- Deep understanding of branding, audience targeting, and campaign mechanics

- Strong skills in content development, project management, and internal coordination

- Experience managing timelines, briefs, and feedback loops

- Excellent communication, leadership, and collaborative abilities

- Ability to give constructive feedback and mentor junior staff