Marketing Specialist – E-Bike Company

Duties & Responsibilities

Marketing Strategy & Campaigns

• Assist in planning and executing marketing campaigns to promote e-bike models, accessories, and services
• Support product launches, promos, and seasonal campaigns
• Coordinate with Sales and Channel teams to align marketing activities with dealer needs

Digital & Social Media Marketing

• Manage and create content for social media platforms (Facebook, Instagram, TikTok, etc.)
• Assist in content planning, posting schedules, and basic analytics
• Coordinate with designers, photographers, and videographers for marketing materials

Brand & Communications

• Ensure consistent brand messaging across all marketing materials
• Prepare marketing collaterals (brochures, posters, dealer kits, online assets)
• Handle basic copywriting for ads, captions, email blasts, and announcements

Market Research & Reporting

• Conduct market and competitor research (pricing, models, trends)
• Monitor campaign performance and prepare marketing reports
• Gather customer and dealer feedback to improve marketing strategies

Events & Partnerships

• Assist in organizing roadshows, test rides, trade events, and dealer activations
• Coordinate with partners and suppliers for event requirements
• Support influencer, community, and brand partnership activities

Job Requirements

Education & Experience

• Bachelor’s degree in Marketing, Communications, Business, or related field
• At least 1–2 years of experience in marketing, digital marketing, or brand support
• Experience in automotive, motorcycle, e-bike, or lifestyle brands is an advantage

Skills & Competencies

• Strong written and verbal communication skills
• Knowledge of social media platforms and trends
• Basic skills in content creation, copywriting, and analytics
• Proficient in MS Office / Google Workspace
• Familiarity with digital ads (Facebook Ads, Google Ads) is a plus
• Creative, detail-oriented, and organized

Other Requirements

• Willing to work on-site and during events as needed
• Open to occasional travel for roadshows and dealer activations
• Flexible schedule during campaigns and product launches