As a Marketing Specialist, you are expected to create compelling marketing content, coordinate digital marketing campaigns, and manage CRM systems in alignment with the planned marketing strategy. The goal is to enhance our social media presence, generate leads, and grow the 12d Synergy brand. Additionally, participate in the marketing mentoring and coaching program within 12d Synergy to further develop your skills.

Key Responsibilities:

Social Media Marketing

• Develop engaging content for social media (product tips & tricks, product updates, company culture, industry calendar moments, etc.)
• Develop, plan, and execute a social media calendar (e.g., upcoming webinars, company culture, customer stores, etc.).
• Increase followers and engagement across social media platforms.
• Analyse and optimise social media performance based on insights.
• Collaborate with marketing team and external agency to ensure it aligns with the overall marketing strategy.

CRM, Email & Segmentation

• Maintain and update the customer relationship management (CRM) system (HubSpot), ensuring data accuracy and integrity. 
• Optimise and implement new processes that will create efficiency. 
• Solid understanding of customer databases, personalisation and segmentation
• Conduct A/B testing to optimise email content, subject lines, and send times for maximum engagement.
• Managed email marketing from end-to-end across the business, including campaigns, product updates, and workflows

Webinar & Videos

Lead and manage the end-to-end process for webinar campaigns, including outbound communications.

General task

• Support the management of the company website and landing pages.
• Coordinate with internal and external stakeholders to assist in the development and execution of marketing materials, campaigns, and events.
• Offer execution and administrative support for marketing programs, events, and initiatives.
• Deliver regular reports on email marketing performance, subscriber metrics, and insights to the marketing team.

Others:

• Drive your career development and participate in relevant and ongoing training. 
• Other ad hoc duties as reasonably required to perform the role.
• Create a great place to work by behaving in alignment with our company code of conduct and company values.
• Create a safe working environment for yourself and others by actively understanding and implementing our workplace health and safety processes.

• 2-5 years of experience in a Marketing Specialist role or a similar position.
• Demonstrated expertise in digital marketing with proficiency in relevant tools; familiarity with LinkedIn is a plus.
• Experience in creating email marketing workflows and developing and maintaining social media accounts
• Experience in the engineering and construction industries, technology sector.
• Experience in marketing in the tech industry or B2B marketing is highly desirable.
• A strong understanding of HubSpot, including workflows and marketing funnels, is highly desirable.