Job Summary

The Marketing Head – Milled Rice Department is responsible for developing and executing marketing and sales strategies for the company’s milled rice products. The role oversees market development, customer acquisition and retention, pricing, branding, distribution, and sales performance to achieve revenue and profitability targets.

The position works closely with the Rice Milling, Production, Procurement, Logistics, Finance, and Management teams to ensure that market demand, product availability, quality, pricing, and customer requirements are properly aligned.

Key Responsibilities:

1. Marketing & Business Development

• Develop and implement annual and quarterly marketing strategies for milled rice products.
• Identify new markets, customers, distributors, wholesalers, retailers, institutional buyers, and other business opportunities.
• Monitor market trends, consumer preferences, competitor activities, and rice industry developments.
• Develop strategies to increase market share, sales volume, and brand visibility.
• Establish and maintain strong relationships with key customers and business partners.

2. Sales & Revenue Management

• Lead the sales and marketing team in achieving volume, revenue, and profitability targets.
• Develop sales forecasts and marketing plans based on market conditions and available rice inventory.
• Monitor sales performance and recommend corrective actions when targets are not met.
• Manage customer negotiations involving pricing, volume, payment terms, promotions, and contracts.
• Develop and maintain an effective customer and distributor network.

3. Pricing & Market Intelligence

• Monitor prevailing market prices of milled rice, competing brands, and related commodities.
• Recommend pricing strategies based on production costs, inventory levels, market demand, competition, and target margins.
• Prepare regular market intelligence reports for management.
• Monitor competitor products, packaging, promotions, distribution strategies, and pricing.

4. Product & Brand Management

• Develop marketing strategies for different rice varieties, grades, packaging sizes, and target market segments.
• Coordinate with production and quality teams to ensure products meet customer specifications.
• Oversee product positioning, packaging, promotions, and brand development.
• Identify opportunities for new products, market segments, and value-added rice products.

5. Customer Relationship Management

• Develop long-term relationships with major accounts and strategic customers.
• Handle customer concerns and coordinate with relevant departments to resolve issues promptly.
• Establish systems for monitoring customer satisfaction, repeat purchases, and account profitability.
• Conduct regular customer visits and market checks.

6. Team Leadership

• Lead, coach, and develop the marketing team.
• Set individual and team performance targets.
• Monitor KPIs and conduct regular performance reviews.
• Establish clear sales territories, account assignments, and performance standards.

7. Cross-Functional Coordination

• Coordinate with the Milling/Production Department regarding production schedules and available inventory.
• Work with Procurement regarding raw rice availability and market requirements.
• Coordinate with Logistics/Warehouse teams to ensure timely delivery.
• Work with Finance on credit limits, collections, profitability, and customer accounts.
• Provide management with regular reports on sales, market conditions, inventory, and business opportunities.

Key Performance Indicators (KPIs)

• Sales revenue and gross margin
• Sales volume
• Achievement of monthly/annual sales targets
• Customer acquisition and retention
• Market expansion
• Distributor and key-account growth
• Inventory turnover
• Average selling price and margin
• Collection performance
• Customer satisfaction
• Marketing campaign effectiveness

Qualifications:

Education

• Bachelor’s degree in Marketing, Business Administration, Management, Sales, Agribusiness, Agriculture, or a related field.

Experience

• At least 3–5 years of experience in marketing, sales, business development, or commercial management.
• Experience in the rice, grains, food manufacturing, agricultural commodities, FMCG, or related industry is highly preferred.
• Experience managing distributors, wholesalers, institutional accounts, and key customers is an advantage.
• Experience leading a sales or marketing team is required.

Knowledge & Skills

• Strong understanding of market dynamics.
• Strong sales, negotiation, and business development skills.
• Knowledge of pricing, distribution, inventory, and margin management.
• Excellent communication and presentation skills.
• Strong analytical and decision-making abilities.
• Proficiency in Microsoft Office, particularly Excel and PowerPoint.
• Ability to analyze sales data, market trends, and financial information.
• Strong leadership, interpersonal, and relationship-management skills.
• Willingness to travel for customer visits, market development, and business activities.