Work Setup: Office-based (Clark, Pampanga)

Schedule: Early shift (6 AM–3 PM range)

Salary: ₱60,000–₱80,000

Type: Full-time

Role Overview

Leads digital marketing and e-commerce strategy to drive online sales, brand presence, and campaign performance. Combines strategy + hands-on execution, while managing a small digital team.

Core Responsibilities

1. Digital Marketing & Strategy

• Develop and execute digital marketing strategy aligned with business goals
• Manage paid ads, SEO/SEM, social media, content, and influencer marketing
• Optimize website and e-commerce platforms for traffic, UX, and conversions
• Track and improve campaign performance using data

2. E-Commerce Management

• Oversee online store operations (product listings, pricing, promotions)
• Drive sales growth through campaigns and merchandising
• Analyze customer behavior and sales trends
• Coordinate with operations for smooth order fulfillment

3. Team Leadership

• Manage 2 direct reports (email/copy + social/influencer roles)
• Set KPIs, guide performance, and ensure aligned messaging
• Collaborate with marketing, sales, and branding teams

4. Content & Campaign Execution

• Oversee content across email, social, and web
• Ensure consistent branding and messaging
• Run campaign planning, A/B testing, segmentation, and automation

5. Data & Performance

• Monitor key metrics (ROI, conversion rates, CPA, etc.)
• Provide insights and optimize campaigns using analytics tools
• Ensure compliance with data/privacy standards

Key Requirements (Must-Haves)

• 5+ years in digital marketing or e-commerce
• Proven track record in driving online sales growth
• Experience managing digital campaigns + e-commerce platforms (e.g., Shopify/WooCommerce)
• Leadership experience (handling at least a small team)
• Strong skills in:
• Analytics & data-driven decision making
• Paid media, SEO, and social media strategy
• Digital tools (Google Analytics, Meta, email platforms, etc.)

Nice-to-Have

• Background in FMCG, retail, or health-related industries
• Certifications in digital marketing, e-commerce, or analytics