Strategy and Planning

• Align marketing plans with company branding and product line to ensure cohesive messaging across all 30 branches.
• Develop a year-long marketing plan with clear motivations, including sales projections for each launched promo.
• Set marketing KPIs and quotas to measure campaign effectiveness and overall performance.

Team Management and Execution

• Delegate tasks to the marketing team into monthly projects or sprints, monitoring progress and providing regular summarized updates.
• Obtain feedback and approval from Operations and Production heads for promos, ensuring alignment with production forecasts.
• Relay approved marketing plans through memorandums to Operations and Accounting teams for seamless implementation.

Reporting and Analysis

• Report marketing findings and analysis to upper management, highlighting insights, ROI, and recommendations for optimization.

JOB SPECIFICATION

Education:

• Bachelors Degree in Business Administration Major in Marketing Management, Communication, or any related field.

Work Experience:

• With 3 years marketing leadership, preferably in FMCG, retail, or food & beverage sectors with multi-branch operations.
• Proven track record in developing sales-driving campaigns, KPI management, and cross-functional coordination.

Work Schedule:

• Ability to work a flexible schedule, including weekends, holidays, and peak retail periods.

Technical Proficiencies

• Expertise in marketing analytics tools (e.g., Google Analytics, CRM systems like HubSpot), social media platforms, and MS Office/Google Workspace for reporting.
• Proficiency in campaign management software and data visualization tools (e.g., Tableau).

Other beneficial skills to have:

• Experience with digital marketing (SEO, paid ads, content strategy) and loyalty programs.
• PMP or digital marketing certifications; strong understanding of Philippine retail trends.