Position: Website Manager 

Schedule: Day Shift 

Employment Type: Full-time 

Duties and Responsibilities  

Growth Strategy & Leadership 

• Define and execute a comprehensive website growth strategy across SEO and CRO. 
• Set measurable goals for organic traffic, conversions, and revenue contribution. 
• Align website growth initiatives with overall business objectives in partnership with marketing, product, and tech teams. 

SEO (Search Engine Optimization) 

• Own the SEO roadmap—technical SEO, on-page, off-page, and local search (GEO/MEO). 
• Lead keyword research, content optimization, and link-building strategies to drive organic growth. 
• Stay updated with search engine algorithm changes and implement best practices. 
• Oversee site audits, indexation, crawlability, and structured data implementation. 
• Develop reporting frameworks to track SEO KPIs (rankings, visibility, traffic, conversions). 
• Manage and direct the SEO agency, setting strategy, reviewing performance, and ensuring delivery on KPIs. 

CRO (Conversion Rate Optimization) 

• Develop and execute CRO strategy focused on improving user journeys and funnel efficiency. 
• Run structured A/B and multivariate testing programs on landing pages, CTAs, product pages, and checkout flows. 
• Use analytics, heatmaps, and user behavior insights to reduce drop-offs and improve conversions. 
• Optimize website performance (speed, mobile usability, UX/UI) to maximize conversions. 
• Collaborate with design and content teams to implement high-converting layouts and messaging. 
• Lead the CRO agency, ensuring testing programs, reporting, and outcomes align with business goals. 

Analytics & Insights  

• Own website analytics setup (GA4, Shopify Analytics, CRO/SEO tools) to track performance. 
• Monitor attribution, traffic sources, and conversion trends to identify growth levers. 
• Deliver regular reporting and insights to leadership with actionable recommendations. 

Team & Vendor Management 

• Mentor internal SEO/CRO specialists and guide cross-functional contributors. 
• Act as the primary point of contact for external SEO and CRO agencies, driving accountability and integration with internal teams. 
• Ensure consistent alignment with creative, brand, and paid media teams for holistic growth execution. 

Qualification 

• Proven experience leading website growth strategy (SEO + conversion rate optimization) with measurable impact on traffic, conversions, and revenue.  
• Strong expertise in technical, on-page, and off-page SEO (site audits, crawlability, structured data).  
• Hands-on experience running A/B testing and improving user journeys and funnel performance.  
• Proficient in Google Analytics 4 (GA4) and website performance tracking.  
• Experience managing SEO and conversion rate optimization agencies.  
• Strong data analysis and KPI reporting skills.