JOB POSITION: MARKETING HEAD


Job Description

Strategy and Planning

• Align marketing plans with company branding and product line to ensure cohesive messaging across all 30 branches.
• Develop a year-long marketing plan with clear motivations, including sales projections for each launched promo.
• Set marketing KPIs and quotas to measure campaign effectiveness and overall performance.

Team Management and Execution

• Delegate tasks to the marketing team into monthly projects or sprints, monitoring progress and providing regular summarized updates.
• Obtain feedback and approval from Operations and Production heads for promos, ensuring alignment with production forecasts.
• Relay approved marketing plans through memorandums to Operations and Accounting teams for seamless implementation.

Reporting and Analysis

• Report marketing findings and analysis to upper management, highlighting insights, ROI, and recommendations for optimization.

Working Condition/Environment

• Five-month probationary period. Primarily return-to-office (RTO), with a hybrid work arrangement subject to negotiation.
• Willing to work at a flexible schedule, including weekends, holidays, and peak retail periods.

Job Specification

• Bachelor’s degree in Marketing, Business Administration, Communications, or related fields
• 3+ years in marketing leadership, preferably in FMCG, retail, or food & beverage sectors with multi-branch operations.
• Proven track record in developing sales-driving campaigns, KPI management, and cross-functional coordination.
• Experience with digital marketing (Search Engine Optimization, paid ads, content strategy) and loyalty programs.
• Expert in marketing analytics tools (e.g., Google Analytics, CRM systems like HubSpot), social media platforms, and MS Office/Google Workspace for reporting.
• Proficient in campaign management software and data visualization tools (e.g., Tableau).
• Fluent in English and Tagalog (both written and verbal).
• Project Management Professional (PMP) or digital marketing certifications; strong understanding of Philippine retail trends.