Marketing Managers lead their company’s marketing and advertising divisions, overseeing the success of various marketing initiatives. Their typical duties and responsibilities include:

• Developing marketing strategies for advertising new products
• Organizing promotional events and coordinating day-of deliveries and staffing
• Leading and training teams of Marketing Associates
• Reviewing current marketing campaigns for weaknesses and developing solutions within budget constraints
• Analyzing website click-to-purchase conversion rates and the effectiveness of promotions
• Identifying potential new markets and ways to enter them
• Partnering with product development and buying teams to estimate product demand
• Brainstorming advertising ideas with senior management
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