Position :Marketing Manager

Location: BGC, Taguig

Description

Reporting to the COO and working closely with the existing Marketing Team, your role will be to formulate the performance-driven digital marketing strategies with scale in mind and inspire your team to reach new levels.

What are the responsibilities for this role?

• Build, plan and execute the overall digital marketing strategy with a focus on performance-driven campaigns.
• Manage the overall marketing strategy across our tech and retail divisions and the project management skills to execute efficiently.
• Know how to scale digital spend across the key markets, including Google, Facebook, Instagram, Linked In, and other opportunistic avenues.
• Closely monitor and evaluate your campaign results using deep analytics.
• Report on existing campaigns to management, providing ideas on future marketing decisions and strategies to help meet organization-wide goals.
• Utilize your strong project management skills to build a framework for all staff to deliver marketing projects collaboratively.
• Work closely with our media partners to tailor campaigns that fit their audience, using a mindset focused on helping the end client.

• A T-shaped marketer with a strong focus on SEM
• Excellent experience in marketing automation including Marketing Cloud Exact Target.
• A strong background in performance-based marketing
• A team player with at least 3-5 years in the trading, forex, funds management or sports betting industry
• 10+ years in marketing in a similar industry or within an agency
• 3+ years experience in data analytics reporting and software to drive data-driven business decisions
• 3+ years of using marketing automation software, ideally around marketing cloud exact target.
• A passion for data analytics and identifying attribution models
• Strong management and leadership skills. We want you to inspire a talented group of staff to reach behind their comfort zone.
• Demonstratable ability across lead generation funnels, SEO, Email marketing, paid media, social media, conversion rate optimization, branding, and copywriting. You must be able to strategize across these areas.
• Ability to think strategically and connect the opportunities to impact business outcomes positively