• JOB SUMMARY

The Marketing Intern is responsible for driving brand awareness through dynamic content creation, specifically focusing on TikTok, Reels, and other social media platforms. This role supports the Brand Manager in marketing activities for the Personal Care and Power Tools categories. By combining trend-spotting with creative execution, the intern will help manage the daily "vibe" of our digital presence and build a community around our new product lines.

• DUTIES AND RESPONSIBILITIES/KRA (KEY RESULTS AREA)

Content Creation: Script, film, and edit "scroll-stopping" short-form video content (TikTok/Reels). This includes collaborating with the Creatives team to brainstorm directions that highlight Personal Care and Power Tools.

Platform Management & Scheduling: Maintain the daily "vibe" and consistency of our Facebook, Instagram, and TikTok accounts by scheduling posts and organizing the content calendar.

Community Engagement: Actively interact with our audience by responding to comments and DMs, and monitoring brand mentions to keep the conversation going.

Trend Spotting: Monitor viral sounds, hashtags, and challenges daily to keep our brand relevant and ahead of competitors.

Copywriting: Generate appealing, effective status copies and captions that match specific tone of each social media channel.

Brand & Operational Support: Provide creative and administrative support to the Brand Manager to assist in overall marketing activities and category growth.

• QUALIFICATIONS

1. Formal Education: Bachelor's degree (or currently pursuing) in Marketing, Communications Arts, or a related field.
2. Experience /Knowledge & Skills:

a. Social Media Proficiency: In-depth understanding of TikTok, Instagram, and Facebook features, trends, and audience behaviors.

b. Technical Skills: Proficient in mobile video editing and smartphone filming.

c. Creative Mindset: Ability to identify trends early and translate them into brand- appropriate content.

d. Communication: Strong copywriting skills and comfortable with community interaction.

Job Type: OJT (On the job training) - with Allowance

Office Location: N. Domingo, San Juan City