Job description

Prospecting & Research: Identify high-potential target accounts and decision-makers using LinkedIn, industry databases, and digital platforms.

Multichannel Outreach: Execute outbound campaigns via cold calling, personalized emails, and social selling to generate new business.

Lead Qualification: Assess leads using structured qualification frameworks to determine their budget, authority, need, and timeline.

Pipeline Management: Maintain meticulous, up-to-date records of prospect interactions, lead statuses, and follow-ups within a Customer Relationship Management (CRM) system.

Sales Support: Book qualified meetings, discovery calls, or product demonstrations directly for closers or Account Executives , calls possible clients at social media.

Campaign Optimization: Continuously A/B test email sequences, messaging, and outreach strategies to improve conversion rates and lead quality.

Cross-Functional Collaboration: Partner with Marketing to refine Ideal Customer Profiles (ICPs) and align on campaign messaging.

Job summary

Marketing Assistant provides administrative and creative support to marketing managers to execute campaigns and make calls with possible clients.