Marketing Assistant

Job Summary

The Marketing Assistant supports the Marketing Manager and the marketing team in the execution and coordination of marketing activities, with a focus on social media content

creation, digital marketing, campaign support, and on-ground marketing initiatives. The role combines creative content development with marketing coordination, research, reporting, and administrative support.

Duties and Responsibilities   

• Assists the Marketing Manager and marketing team in the planning and execution of marketing activities and initiatives.
• Develops and executes engaging social media content for Facebook, Instagram, and TikTok, including conceptualizing content ideas, writing captions and scripts, coordinating or producing creative assets, and editing short-form videos.
• Develops creative and relevant content concepts based on brand direction, current social media trends, audience interests, and campaign objectives.
• Assists in planning and maintaining the social media content calendar and ensures timely preparation and publication of content.
• Coordinates with internal teams, suppliers, agencies, creators, and other partners to support the production and delivery of marketing communications and materials.
• Assists in gathering, organizing, and consolidating information and requirements for promotional campaigns.
• Updates and maintains the marketing department’s documentation, databases, trackers, and records.
• Assists in preparing consumer and campaign reports by compiling, consolidating, formatting, and summarizing information, data, graphs, and presentations.
• Maintains and updates competitor databases using information gathered from field sales, market observations, social media, and other relevant sources.
• Assists in preparing competitor and market analysis reports and distributing relevant reports to concerned teams.
• Supports sales presentations by preparing quotations, proposals, videos, slide presentations, product materials, and other marketing collaterals.
• Assists in preparing mailers, brochures, presentations, and other marketing materials by coordinating content, graphics, printing, and distribution requirements.
• Maintains the marketing materials and resource library by monitoring inventory and coordinating replenishment as needed.
• Assists in collecting, organizing, and summarizing marketing research, market trends, consumer insights, social media trends, and other relevant information.
• Supports the tracking and monitoring of marketing activities, campaigns, social media performance, events, and related deliverables.
• Assists in the planning and coordination of BTL activities, events, activations, and other on-ground marketing initiatives.
• Coordinates logistical and administrative requirements for marketing activities, including suppliers, venues, materials, schedules, and other related requirements.
• Participates in training sessions, workshops, and other learning opportunities to develop marketing and digital content skills.
• Performs other marketing-related duties and responsibilities as may be assigned from time to time.