DUTIES AND RESPONSIBILITIES

•  Develop and manage digital marketing campaigns
• Oversee a social media strategy
• Coordination with the maintenance of company's website
• Create monthly content plan for the website and social networking accounts such as Facebook and Instagram
• Track and analyze website traffic flow and provide regular internal reports
• Attain key performance indicators such as reducing the website bounce rate, increasing dwell time or improving conversion
• Continually work on the Search Engine Optimization of the website(s), managing Google Ads
• Preparing social media collaterals for guests and clients
• Preparing photos and doing layout for the social media posts
• Edit and post photos and videos to online accounts
• Manage marketing partnerships with bank and corporate partners
• Identify new trends in digital marketing, evaluate new technologies and ensure the brand is at the forefront of industry developments, particularly developments in mobile marketing
• Work on printed material for announcement, posters, collaterals, etc.
• Maintain and implement the hotel brand on all mediums

SKILLS AND QUALIFICATIONS

• Strong verbal and written skills
• Skill in basic photography and photo editing (using Adobe Photoshop and Canva)
• Fluent in Tagalog and English
• Ability to manage multiple projects, set priorities and meet deadlines
• Well-developed negotiating skills
• Excellent writing and presentation skills
• Attention to detail
• Ability to work independently but also as part of a team
• Self-motivation and adaptability
• Graduate of any Bachelor’s degree related to Marketing
• 1-2 years of marketing experience; within the hospitality industry is an advantage