Job Title

Marketing Specialist – AI, SEO & Marketing Automation

Position Overview

We are seeking a highly skilled and forward-thinking Marketing Specialist with deep expertise in Artificial Intelligence (AI), Search Engine Optimization (SEO), digital marketing, marketing automation, customer intelligence, and data-driven growth strategies.

This role is responsible for leveraging cutting-edge AI technologies to optimize marketing campaigns, improve customer acquisition, strengthen client retention, automate workflows, and maximize online visibility across all digital platforms.

The ideal candidate possesses advanced knowledge of modern AI ecosystems—including Large Language Models (LLMs), Generative AI, SEO algorithms, search engine ranking systems, marketing analytics, CRM integrations, API connectivity, and omnichannel marketing strategies. This professional will serve as the organization's AI marketing expert, helping transform traditional marketing into an intelligent, automated, and scalable growth engine.

Key Responsibilities

Artificial Intelligence Strategy

• Develop and execute AI-powered marketing strategies across all business units.
• Utilize advanced AI platforms such as ChatGPT, Claude, Gemini, Perplexity, Microsoft Copilot, Grok, Midjourney, Runway, and other enterprise AI tools.
• Design AI prompts, prompt libraries, custom GPTs, AI agents, and workflow automations.
• Integrate AI tools into daily marketing operations to improve productivity, customer engagement, and decision-making.
• Research, evaluate, and implement emerging AI technologies that provide competitive business advantages.
• Train internal teams on AI best practices, governance, and responsible AI usage.

AI Integration & Business Intelligence

• Connect AI platforms with internal CRM, ERP, marketing systems, databases, APIs, and customer management platforms.
• Build AI-powered customer profiling, lead scoring, and predictive analytics models.
• Develop AI solutions capable of identifying customer behavior, purchase intent, service opportunities, and retention risks.
• Create intelligent dashboards for executive reporting and real-time marketing insights.
• Collaborate with software developers and IT teams to integrate AI into proprietary business systems.

Advanced SEO & Search Strategy

• Lead enterprise-level SEO initiatives.
• Develop comprehensive technical, on-page, off-page, and local SEO strategies.
• Stay current with Google Core Updates, Search Generative Experience (SGE), AI-powered search, semantic search, entity-based SEO, and search engine ranking factors.
• Perform technical SEO audits and implement corrective actions.
• Optimize website architecture, schema markup, structured data, Core Web Vitals, crawlability, indexing, internal linking, and page speed.
• Conduct advanced keyword research, search intent analysis, competitor benchmarking, and content gap analysis.
• Increase domain authority, organic traffic, keyword rankings, and conversion performance.

Digital Marketing & Growth

• Plan and manage integrated marketing campaigns across:
• Google Ads
• Meta (Facebook & Instagram)
• LinkedIn
• TikTok
• YouTube
• X (Twitter)
• Pinterest
• Email Marketing
• SMS Marketing
• WhatsApp Business
• Marketing Automation Platforms
• Optimize customer acquisition cost (CAC), return on ad spend (ROAS), customer lifetime value (LTV), and conversion rates.
• Design multi-channel customer journeys that maximize engagement and sales performance.

Social Media Intelligence

• Develop AI-driven social media strategies.
• Utilize predictive analytics for audience segmentation and content optimization.
• Monitor trends, engagement, and competitor activities using AI analytics.
• Build content calendars powered by AI recommendations.
• Improve brand awareness through data-driven social media optimization.

Marketing Automation

• Build automated marketing funnels.
• Create lead nurturing campaigns using CRM automation.
• Develop AI-powered email sequences.
• Implement chatbot automation and conversational AI.
• Build customer retention workflows.
• Create automated customer segmentation.
• Improve customer onboarding experiences through intelligent automation.

Analytics & Reporting

• Analyze campaign performance using:
• Google Analytics 4 (GA4)
• Google Search Console
• Looker Studio
• SEMrush
• Ahrefs
• Screaming Frog
• HubSpot Analytics
• CRM dashboards
• Prepare executive-level reports with actionable recommendations.
• Monitor KPIs including:
• Organic traffic
• Conversion rates
• Customer retention
• Lead quality
• SEO rankings
• Revenue attribution
• Marketing ROI
• AI productivity metrics

Client Retention & Customer Intelligence

• Develop AI models that identify customer needs and buying behaviors.
• Build retention strategies using predictive analytics.
• Analyze customer feedback using sentiment analysis.
• Identify churn risks and implement proactive engagement campaigns.
• Improve customer satisfaction through personalized marketing experiences.

Required Qualifications

• Bachelor's degree in Marketing, Business Administration, Information Technology, Computer Science, Data Analytics, or a related field.
• Master's degree or MBA is an advantage.
• Minimum of 5–8 years of experience in digital marketing, SEO, AI implementation, or marketing automation.
• Proven experience managing enterprise-level digital marketing strategies.
• Demonstrated success in increasing organic traffic, conversions, and revenue through AI-driven initiatives.

Technical Skills

Artificial Intelligence

• Advanced knowledge of Large Language Models (LLMs)
• Prompt Engineering
• AI Workflow Automation
• AI Agents
• Retrieval-Augmented Generation (RAG)
• Vector Databases (preferred)
• API Integration
• AI-assisted Data Analysis
• Machine Learning fundamentals
• Generative AI implementation

AI Platforms

Proficiency with:

• ChatGPT
• Claude
• Google Gemini
• Microsoft Copilot
• Perplexity AI
• Grok
• Midjourney
• Runway ML
• NotebookLM
• Other enterprise AI solutions

SEO Expertise

Expert-level knowledge of:

• Technical SEO
• On-page SEO
• Off-page SEO
• Local SEO
• International SEO
• E-commerce SEO
• AI Search Optimization
• Semantic SEO
• Schema Markup
• Structured Data
• Core Web Vitals
• Google Algorithms
• Search Intent Optimization
• Entity SEO
• Link Building
• Content Optimization

Marketing Platforms

Experience with:

• Google Ads
• Meta Ads Manager
• LinkedIn Campaign Manager
• TikTok Ads
• Google Tag Manager
• GA4
• HubSpot
• Salesforce
• Zoho CRM
• Mailchimp
• ActiveCampaign
• Klaviyo
• Zapier
• Make (Integromat)

Analytics Tools

• Google Search Console
• SEMrush
• Ahrefs
• Moz
• Screaming Frog
• Looker Studio
• Power BI
• Tableau
• CRM Analytics
• Heatmap & User Behavior Tools

Core Competencies

• Strategic Thinking
• Data-Driven Decision Making
• AI Innovation
• Marketing Leadership
• Critical Thinking
• Analytical Skills
• Problem Solving
• Customer-Centric Mindset
• Project Management
• Cross-functional Collaboration
• Adaptability to Emerging Technologies
• Excellent Written and Verbal Communication
• High Attention to Detail

Key Performance Indicators (KPIs)

Success in this role will be measured by:

• Growth in qualified leads
• Organic traffic improvement
• Search engine ranking improvements
• Increased customer retention
• Conversion rate optimization
• Marketing ROI
• AI implementation success
• Marketing automation efficiency
• Customer lifetime value growth
• Reduction in acquisition costs
• Campaign performance improvements
• Revenue generated through digital marketing

Preferred Certifications

• Google Analytics Certification
• Google Ads Certification
• HubSpot Marketing Certification
• HubSpot SEO Certification
• SEMrush SEO Certification
• Ahrefs SEO Certification
• Microsoft AI Certification
• OpenAI/LLM-related certifications
• Meta Certified Digital Marketing Associate
• Project Management (PMP, Scrum, Agile) is an advantage

Ideal Candidate Profile

The ideal candidate is a visionary marketing professional who understands both human psychology and artificial intelligence. They possess advanced expertise in AI platforms, SEO, digital marketing, automation, analytics, and customer behavior.

They can integrate AI into proprietary business systems, optimize search visibility, automate customer engagement, and deliver measurable business growth while ensuring ethical and effective use of AI technologies.

This role requires someone who can transform marketing into a scalable, AI-powered ecosystem that improves operational efficiency, enhances customer experiences, and drives long-term revenue growth.