We are seeking a skilled Marketing Executive to develop and execute marketing strategies to increase brand awareness and drive customer engagement in the Philippine market. The ideal candidate has a good understanding of local market trends, digital marketing tools, and the ability to create impactful content that resonates with Filipino audiences.

Key Responsibilities

• Develop and Execute Marketing Campaigns: Plan, implement, and monitor successful marketing campaigns across various channels, including digital, social media, and traditional media.
• Content Creation: Create, curate, and manage engaging content (posts, articles, newsletters) tailored to Filipino audiences for social media and digital marketing.
• Market Research: Conduct research on current market trends, competitors, and audience preferences within the Philippines to inform marketing strategies.
• Brand Promotion: Assist in developing promotional materials, organizing events, and executing advertising strategies to enhance brand visibility.
• Collaboration: Work closely with the sales, product, and creative teams to ensure marketing initiatives are aligned with company goals.
• Analytics and Reporting: Monitor, analyze, and report on the performance of marketing campaigns, using metrics to refine and improve future strategies.
• Customer Engagement: Actively engage with customers on social media platforms, responding to inquiries, comments, and feedback in a timely and professional manner.

• Education: Bachelor’s degree in Marketing, Business, Communications, or a related field.
• Experience: 2+ years of experience in marketing, preferably within the Philippine market.
• Technical Skills: Proficient in digital marketing platforms (e.g., Facebook Ads, Google Analytics), content management systems, and basic graphic design tools (e.g., Canva, Adobe Creative Suite).
• Communication Skills: Excellent written and verbal communication skills in both English and Filipino.
• Creativity: Strong creative skills with a keen eye for detail and an understanding of cultural nuances in the Philippines.
• Analytical Skills: Ability to interpret data and draw actionable insights to improve marketing efforts.
• Adaptability: Agile and flexible, able to adjust strategies quickly to meet changing market demands.

Preferred Qualifications

• Experience with SEO, content marketing, and/or event management
• Knowledge of influencer marketing and social media trends in the Philippines
• Familiarity with customer relationship management (CRM) tools