The Trade Marketing Specialist is responsible for developing and executing trade marketing strategies to support sales objectives and strengthen brand presence across retail channels. This role works closely with sales and marketing teams to ensure effective in-store promotions, product visibility, and merchandising execution that drive customer demand and revenue growth.

Key Responsibilities:

• Develop and implement trade marketing plans aligned with sales and brand strategies
• Plan, execute, and monitor in-store promotions, displays, and merchandising activities
• Coordinate with sales teams, distributors, and retailers to ensure proper execution of campaigns
• Analyze sales data, market trends, and competitor activities to improve trade programs
• Manage trade marketing budgets, materials, and timelines efficiently

Qualifications:

• Bachelor’s degree in Marketing, Business, or a related field
• Proven experience in trade marketing, sales, or FMCG/retail marketing
• Strong analytical, communication, and coordination skills
• Ability to manage multiple projects and work cross-functionally
• Willingness to do fieldwork and travel as needed

Skills & Competencies:

• Trade promotion planning
• Merchandising and retail execution
• Market and sales analysis
• Negotiation and relationship management
• Strong organizational and problem-solving skills