Position Summary

The Live Stream Operator is responsible for planning, executing, and monitoring live streaming events to ensure that live content runs smoothly and achieves the desired results. This position involves coordinating with various team members, analyzing live streaming data, optimizing viewer experience, and developing and executing promotional strategies.

Live broadcast planning and preparation:

1. Event planning: according to the market demand and company strategy, plan the live broadcast content and theme, and develop a detailed live broadcast plan and schedule.

2. Resource Coordination: Collaborate with team members such as directors, videographers, audio engineers, artists, etc. to ensure all resources and equipment are in place.

3. technical preparation: check and test the technical aspects of the live broadcast platform, equipment, network connection, etc., to ensure that the live broadcast goes smoothly.

Live broadcast execution:

1. field management: real-time monitoring of the process during the live broadcast, timely resolution of unexpected problems, to ensure that the live content is carried out smoothly.

2. Interaction Management: Manage audience interaction in the live broadcast, respond to audience questions and feedback, and enhance audience participation and satisfaction.

3. data monitoring: real-time monitoring of live data, such as the number of viewers, the number of interactions, network conditions, etc., to analyze the data and adjust the live strategy.

Promotion and Marketing:

1. Marketing: Develop and execute the promotion plan before, during and after the live broadcast, and attract viewers through social media, emails, advertisements and other channels.

2. content optimization: according to audience feedback and data analysis, continuously optimize the content and form of the live broadcast to improve audience experience and satisfaction.

3. Cooperation negotiation: Negotiate with partners such as brands, online celebrities, media, etc. to expand the influence of live broadcasting.

Data analysis and reporting:

1. data analysis: collect and analyze data related to live broadcasting, evaluate the effect of live broadcasting, find problems and make suggestions for improvement.

2. Report Writing: Write reports on live broadcasting activities, report on live broadcasting effects and audience feedback, and provide references for future live broadcasts.

Innovation and Improvement:

1. market research: understand industry dynamics and competitors, analyze market trends, and propose innovative live broadcast strategies and solutions.

2. process optimization: constantly optimize the live broadcast process, improve team efficiency and live broadcast quality.

Educational Background:

• Bachelor's degree in marketing, media, e-commerce or related majors is preferred.

Work Experience:

• More than 2 years of work experience in live broadcast operation or related fields, experience in large-scale live broadcast activities is preferred.

Skill Requirements:

• Familiar with the operation and rules of various live broadcasting platforms, with experience in live broadcast planning and execution.
• Excellent data analysis skills, able to drive decisions through data.
• Familiar with social media and digital marketing, with successful promotion and operation cases.

Personal Qualities:

• Excellent organization and coordination skills, able to work efficiently under pressure.
• Good communication skills and teamwork spirit.
• Innovative spirit and market acumen, able to constantly come up with new ideas for live streaming and promotion.

Working Environment

• Typically works in an office or live studio, but will be required to work hours that may include evenings, weekends and holidays depending on the live schedule.
• Required to multi-task efficiently and adapt to a fast-paced work environment.
• May be required to participate in live events and work away from home, interacting with partners and viewers.
• By clarifying the duties and requirements of Live Operations, you can ensure they play a central role in the live team, effectively coordinating and managing live events to enhance the overall effectiveness of the live broadcast and viewer experience.