B2B Lead Generation Specialist

Key Responsibilities

Strategic Prospecting & List Building

• Utilize Apollo.io to search and scrape B2B databases to identify qualified prospects.
• Apply advanced filtering criteria (Location: US, Employee count: 50-500, Industries: Healthcare, Education, Government Agencies, Small Business, Non-Profits; Management Level: Manager/Director) to ensure lead quality.
• Leverage LinkedIn Sales Navigator and Boolean searches to further refine and expand lead lists.

Outbound Campaign Management

• Develop and manage automated email sequences within Apollo.io (via SendGrid).
• Implement "Mailbox Warm-up" procedures for multiple email accounts to ensure high deliverability.
• A/B test email templates, including AI-generated vs. standard high-performing templates, to optimize reply rates.

Data Management & Analysis

• Ensure all lead data is verified and accurately reflected in the system.
• Track "closest to the money" metrics and analyze outbound funnel performance to iterate on campaign strategy.
• Update and maintain lead status within internal systems (Isaac ERP)

Required Skills & Qualifications

Technical Proficiency

• Apollo.io Expert: Demonstrated experience in list building, sequence creation, and database management within Apollo.io.
• Email Deliverability: Knowledge of managing multiple email accounts, domain naming conventions, and domain warming for outbound scaling.
• CRM/ERP Exposure: Experience with CRMs or custom ERPs for lead tracking.
• Sales Tools: Familiarity with LinkedIn Sales Navigator and Google Workspace administration.

Professional Skills

• Hunter Mentality: A proactive approach to finding new business opportunities and hitting high-volume prospecting targets (e.g., 200+ cold calls/emails daily).
• Analytical Thinking: Ability to make data-driven, rather than emotional, decisions when analyzing campaign performance.
• B2B Tech Knowledge: Understanding of computer hardware (PCs, laptops, monitors) and the IT solutions market is a significant plus.