Key Responsibilities

• Conduct B2B and B2C lead generation activities to identify potential clients and business opportunities.
• Research, identify, and qualify prospects through various channels, including LinkedIn, online databases, social media platforms, and industry directories.
• Execute outbound outreach campaigns through email, LinkedIn messaging, phone calls, and other lead generation channels.
• Build and maintain a healthy sales pipeline by nurturing leads and tracking engagement throughout the prospecting process.
• Schedule appointments and introductory meetings between qualified prospects and the sales team.
• Maintain accurate and up-to-date prospect information within CRM systems.
• Develop targeted prospect lists based on ideal customer profiles and campaign objectives.
• Monitor and report on lead generation activities, outreach performance, and conversion metrics.
• Collaborate with internal teams to refine prospecting strategies and improve lead quality.
• Provide ongoing support and recommendations to enhance lead generation processes and campaign effectiveness.

Qualifications

• Proven experience in both B2B and B2C lead generation.
• Strong background in sales prospecting, cold outreach, and lead qualification.
• Demonstrated ability to identify, engage, nurture, and convert prospects into qualified opportunities.
• Experience using CRM systems to manage pipelines, track activities, and maintain prospect data.
• Proficiency in LinkedIn outreach, email marketing campaigns, and appointment setting.
• Ability to manage multiple outreach campaigns and prioritize tasks effectively.
• Experience with lead generation tools, sales intelligence platforms, and prospecting software is a plus.