Key Responsibilities

• Identify, source, and recruit KOLs, influencers, livestream hosts, and content creators across platforms such as TikTok, Facebook, Instagram, and YouTube.
• Build and maintain strong relationships with influencers, agencies, and talent managers.
• Plan, execute, and monitor influencer marketing campaigns from concept to completion.
• Negotiate collaboration terms, talent fees, contracts, and campaign deliverables.
• Coordinate campaign timelines and ensure all content meets brand guidelines.
• Track campaign performance using key metrics such as reach, engagement, conversions, and ROI.
• Analyze campaign data and provide actionable recommendations for future collaborations.
• Stay updated on social media trends, viral content, and emerging influencers.
• Work closely with the Marketing, E-commerce, and Creative teams to develop effective campaign strategies.
• Maintain an organized database of influencers, campaign reports, and partnership records.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• At least 1–3 years of experience in influencer marketing, KOL management, digital marketing, social media, or a related role.
• Strong understanding of TikTok, Facebook, Instagram, YouTube, and other social media platforms.
• Excellent communication, negotiation, and interpersonal skills.
• Strong project management and organizational abilities.
• Ability to manage multiple campaigns simultaneously and meet deadlines.
• Proficient in Microsoft Office and Google Workspace.
• Experience with influencer marketing tools and analytics platforms is an advantage.