Job Summary

We are seeking a highly experienced KOLs Specialist (Mandarin Speaker) to manage and execute end-to-end influencer (KOL) marketing and digital advertising campaigns. The ideal candidate is a Filipino citizen fluent in Mandarin (speaking, reading, and writing) with strong expertise in performance marketing, campaign optimization, and full-cycle KOL management.

Key Responsibilities

• Identify, source, and onboard relevant KOLs/influencers aligned with campaign goals

• Plan and execute end-to-end KOL campaigns across multiple digital platforms

• Negotiate contracts, rates, deliverables, and timelines with KOLs and agencies

• Create campaign briefs, manage content direction, and ensure timely posting schedules

• Monitor KOL performance and ensure delivery of agreed KPIs and outputs

• Track, measure, and report campaign effectiveness and ROI

• Optimize ongoing KOL campaigns based on performance data and insights

• Maintain strong long-term relationships with KOLs, agencies, and partners

• Manage advertising budgets efficiently to maximize ROI

• Stay updated on digital marketing trends, platform updates, and competitor strategies

• Coordinate with Mandarin-speaking clients, partners, and stakeholders

Qualifications

• Filipino citizen

• Fluent in Mandarin (speaking, reading, and writing) and English

• Bachelor’s degree in Marketing, Advertising, Business, or related field

• 5–10 years of experience in digital advertising or performance marketing

• Proven experience in end-to-end KOL/influencer campaign management

• Strong expertise in advertising platforms (Google Ads, Meta Ads, TikTok Ads, etc.)

• Strong analytical and data-driven decision-making skills

• Excellent communication, negotiation, and stakeholder management skills

• Ability to work in a fast-paced, performance-driven environment