The Trade Marketing Manager will develop and execute trade marketing strategies to enhance product visibility and drive sales across distribution channels. This role involves close collaboration with the sales team to create impactful promotional campaigns and optimize product placement. Strong analytical skills and digital expertise are essential to leverage online tools and platforms for effective marketing execution. You will be responsible for building and expanding the various brands offered by Market Reach International Resources Inc.

Job Responsibilities:

1. Develop and implement trade marketing strategies to increase brand visibility and drive sales growth.

2. Collaborate with sales teams to create compelling promotional campaigns and ensure effective execution.

3. Analyze market trends and consumer insights to identify opportunities for innovation and improvement.

4. Optimize product placement in various distribution channels.

5. Monitor and report on the performance of trade marketing initiatives, adjusting strategies as needed.

6. Execute trade promotion planning, channel partner management, market analysis, brand activation, and sales support coordination activities.

Qualifications:

1. Education:

o Bachelor's degree in business administration, Marketing, or a related field.

2. Experience:

o Minimum of 5 years of successful experience in developing and executing trade marketing strategies, preferably in the FMCG sector.

o A minimum of 3-5 years of trade marketing experience is required for this position.

o Proven track record of building and expanding brand presence.

o FMCG industry experience is mandatory for this position.

o Strong analytical skills and proficiency in digital marketing tools.

o Excellent communication and project management skills.