Job Description: 

The Marketing KOL. Specialist is responsible for developing, managing and executing opinion leader (KOL) and Influencer marketing strategies to enhance brand awareness, drive engagement, and support marketing objectives. This role will identify and collaborate with KOLs on various platforms to promote the brand's products or services.

Duties and Responsibilities:

1. KOL Identification & Relationship Building

• Identify and build relationships with relevant KOLs, influencers, and brand ambassadors across platforms (Instagram, TikTok, YouTube, Facebook, Shopee Live, Lazada Live, etc.).
• Continuously expand and update the influencer database to include both macro and micro influencers that fit brand positioning.
• Maintain strong, ongoing communication with KOL partners to build long-term relationships.
• 
  

1. Campaign Planning & Execution

• Plan, coordinate, and execute influencer marketing campaigns aligned with brand and overall marketing goals.
• Collaborate with influencers on content briefs, campaign concepts, and creative direction.
• Support brand events, product launches, and livestream activities with KOL participation and coverage.
• 
  

1. Contract & Budget Management

• Negotiate contracts, deliverables, timelines, and budgets with KOLs and agencies.
• Ensure campaigns are cost-efficient while maximizing ROI.
• 
  

1. Performance Tracking & Reporting
2. 
   

• Track and evaluate campaign performance, providing detailed reports on KPIs such as reach, engagement, conversions, and ROI.
• Provide insights and recommendations for optimizing future campaigns.
• 
  

1. Trend Monitoring & Innovation

• Stay updated on social media trends, influencer marketing strategies, and emerging platforms.
• 
  

1. Cross-Functional Collaboration

• Work closely with marketing, content, PR, and e-commerce teams to ensure influencer campaigns align with broader initiatives.
• Coordinate with video production and social media teams to repurpose KOL content for multiple platforms.
• 
  

1. Compliance & Brand Alignment

• Ensure all influencer content follows brand guidelines, messaging standards, and regulatory requirements (e.g., platform policies).
• Review KOL outputs to maintain brand consistency and professionalism.
• 
  

1. Administrative & Strategic Support

• Provide regular updates to management on campaign progress and market trends.
• Assist in developing the overall KOL strategy, including budget planning and yearly campaign calendars.