Digital Ads Specialist

Job title: Digital Ads Specialist

Type of employment: Full-time (Remote)

Shift Schedule: 8:00 am-4:00pm CST

• The Digital Ads Specialist will be responsible for planning, launching, managing, and optimizing paid advertising campaigns across multiple platforms, including Meta, Google, TikTok, and Instagram. This role requires a hands-on expert who can independently manage ad budgets, analyze data, and scale campaigns to drive measurable e-commerce sales growth.
• This is a highly autonomous role, ideal for someone with strong initiative, a results-driven mindset, and proven experience in managing ad spend for e-commerce businesses.

About the Employer:

A growing e-commerce company in the health and wellness space, known for its innovative products and partnerships with fitness and clean lifestyle brands. The company values hard work, integrity, and results, maintaining a culture that encourages independence and creative problem-solving.

Company Core Values:

• Commitment to Healthy Living
• Integrity and Ethical Practices
• Hard Work and Excellence
• Results-oriented mindset
• Collaboration and teamwork

Objectives of this Role:

• Effectively manage and scale paid advertising campaigns to achieve set performance targets and maximize return on ad spend (ROAS).
• Continuously monitor, optimize, and report on ad campaign performance to drive consistent e-commerce sales growth.
• Plan, execute, and manage paid ad campaigns on Meta (Facebook and Instagram), Google, TikTok, and other relevant platforms.
• Create, test, and optimize ad sets, audience targeting strategies, and creative variations in collaboration with the Ads Creative Specialist.
• Monitor key metrics such as ad spend, conversions, and ROAS, making data-driven adjustments as needed.
• Provide regular performance reports and actionable insights to the business owner.
• Stay updated on digital advertising trends, platform updates, and industry best practices to ensure campaigns remain competitive and compliant.
• Manage ad budgets responsibly, ensuring alignment with business goals.
• Respond promptly to urgent campaign needs or meetings during work hours.

Required Skills and Qualifications:

• Proven experience managing paid social media and Google ad campaigns for e-commerce businesses.
• Proficiency in Meta Ads Manager (Facebook and Instagram), Google Ads, TikTok Ads, and Instagram Ads.
• Strong analytical skills with the ability to interpret campaign data and optimize performance effectively.
• Solid understanding of ad budget management and performance reporting.
• Ability to work independently, take initiative, and manage responsibilities without close supervision.
• Reliable access to a laptop and stable internet connection during work hours.

Preferred Skills and Qualifications:

• Experience scaling ad budgets while maintaining or improving ROAS.
• Familiarity with creative testing methodologies and performance-based optimization.
• Awareness of e-commerce marketing trends and consumer behavior.