E-COMMERCE MANAGER

Employment Type: Full-Time

Work Setup: On-Site

Department: E-Commerce / Sales

Reports To: Management

JOB SUMMARY

We are looking for an experienced and results-driven E-Commerce Manager to oversee the overall operations, sales performance, and growth of the company's online stores.

The E-Commerce Manager will be responsible for managing Shopee, TikTok Shop, and other e-commerce platforms, developing sales strategies, monitoring store performance, managing the e-commerce team, and ensuring that daily operations run efficiently.

The ideal candidate is analytical, organized, sales-driven, proactive, and experienced in managing e-commerce operations and teams.

KEY RESPONSIBILITIES

1. E-Commerce Operations Management

• Oversee the day-to-day operations of all online stores and e-commerce channels.
• Manage and monitor Shopee, TikTok Shop, Lazada, and other relevant platforms.
• Ensure product listings, pricing, inventory, promotions, and store information are accurate and updated.
• Monitor order processing, fulfillment, cancellations, returns, refunds, and customer concerns.
• Ensure stores comply with platform policies, requirements, and performance standards.
• Identify operational issues and implement solutions to improve efficiency.

2. Sales & Revenue Management

• Develop and execute strategies to achieve monthly and annual sales targets.
• Monitor daily, weekly, and monthly sales performance.
• Analyze sales trends, product performance, conversion rates, traffic, and customer behavior.
• Identify opportunities to increase revenue, average order value, and conversion.
• Develop strategies for increasing sales during major platform campaigns and promotional periods.
• Monitor competitor pricing, promotions, products, and market trends.

3. Promotions & Campaign Management

• Plan and manage Shopee and TikTok Shop campaigns, vouchers, discounts, bundles, and other promotions.
• Maximize participation in major platform campaigns.
• Evaluate the profitability and effectiveness of promotions.
• Coordinate with the marketing and content teams for campaign execution.
• Develop promotional strategies based on sales data and customer behavior.

4. Team Management

• Supervise and manage the E-Commerce Account Handlers, Customer Service Staff, and other e-commerce personnel.
• Assign daily tasks and responsibilities.
• Monitor team productivity and performance.
• Set individual and team KPIs.
• Conduct regular performance evaluations.
• Train and coach team members to improve their skills and performance.
• Ensure proper coordination between the e-commerce, warehouse, customer service, marketing, and management teams.

5. Inventory & Product Management

• Coordinate closely with the warehouse team to maintain accurate inventory levels.
• Monitor fast-moving and slow-moving products.
• Identify potential stock shortages and coordinate replenishment.
• Recommend products that should be promoted, bundled, discounted, or phased out.
• Ensure product listings and variations are accurate.
• Help develop strategies to maximize inventory turnover.

6. TikTok Shop & LIVE Commerce

• Develop strategies to increase sales through TikTok Shop and TikTok LIVE.
• Coordinate with the TikTok content and LIVE-selling teams.
• Monitor sales generated from LIVE sessions, videos, affiliates, and other TikTok activities.
• Identify trending products, content opportunities, and potential affiliates/creators.
• Develop strategies to improve TikTok Shop traffic and conversion.

7. Data Analysis & Reporting

• Prepare and present regular e-commerce performance reports to management.
• Track key metrics including:
• Sales / GMV
• Orders
• Conversion Rate
• Store Traffic
• Average Order Value
• Product Performance
• Advertising Performance
• Campaign Performance
• Customer Ratings
• Return/Refund Rate
• Analyze data and provide actionable recommendations.
• Identify underperforming products, campaigns, and channels and develop corrective strategies.

8. Customer Experience & Store Health

• Ensure excellent customer service across all e-commerce platforms.
• Monitor store ratings, reviews, response rates, and account health.
• Develop strategies to improve customer satisfaction.
• Address recurring customer complaints and operational issues.
• Ensure the team maintains professional and timely communication with customers.

9. E-Commerce Growth Strategy

• Develop long-term strategies for growing the company's online business.
• Research new e-commerce trends, tools, features, and opportunities.
• Identify potential new sales channels and revenue opportunities.
• Develop strategies for customer acquisition, retention, and repeat purchases.
• Continuously improve the company's online shopping experience.

QUALIFICATIONS

• Bachelor's degree in Business, Marketing, E-Commerce, Management, or a related field is preferred.
• At least 2–3 years of experience in e-commerce, with experience in a supervisory or managerial position preferred.
• Strong experience handling Shopee and TikTok Shop.
• Experience managing e-commerce teams is highly preferred.
• Strong understanding of online sales, digital marketing, promotions, and e-commerce operations.
• Strong analytical and problem-solving skills.
• Proficient in Microsoft Excel and Google Sheets.
• Ability to interpret sales reports and e-commerce analytics.
• Excellent communication and leadership skills.
• Strong organizational and time-management skills.
• Able to work under pressure and meet sales targets.
• Willing to work FULL-TIME ON-SITE.

PREFERRED EXPERIENCE

• Experience managing high-volume Shopee/TikTok Shop accounts.
• Experience with TikTok Shop LIVE selling and affiliate marketing.
• Experience managing platform campaigns and mega-sale events.
• Experience with e-commerce advertising tools.
• Experience working with warehouses and fulfillment teams.
• Experience in product pricing and promotional strategy.
• Experience managing a team of account handlers/customer service staff.
• Strong understanding of Philippine e-commerce trends and consumer behavior.

KEY PERFORMANCE INDICATORS (KPIs)

The E-Commerce Manager will be evaluated based on:

• Sales / GMV Growth
• Achievement of monthly sales targets
• Store conversion rate
• Traffic and product views
• Average order value
• Campaign performance
• Advertising/marketing ROI
• Product sell-through rate
• Store rating and customer satisfaction
• Order fulfillment performance
• Cancellation and return rates
• Team productivity and KPI achievement
• Overall profitability and growth of e-commerce channels

PERSONAL QUALITIES

The ideal candidate is:

• Results-oriented and sales-driven
• A strong leader and team player
• Analytical and numbers-oriented
• Proactive and takes initiative
• Highly organized and detail-oriented
• Strategic thinker
• Strong problem solver
• Able to make decisions quickly
• Comfortable working with targets and deadlines
• Adaptable to fast-changing e-commerce trends
• Able to manage multiple platforms and teams simultaneously

WHAT WE ARE LOOKING FOR

We are looking for a manager who will take ownership of the company's e-commerce business, not simply monitor accounts.

The successful candidate should be capable of identifying problems, analyzing data, creating strategies, managing the team, and taking action to continuously increase online sales and profitability.