The main responsibilities of a DIGITAL MEDIA STRATEGIST include:

• Crafting content for multiple platforms such as social media, website, email marketing, product description, video, and blog.
• Creating different strategies and campaigns for each assigned customer’s social content and/or campaign objectives.
• Collaborating with SOCi’s Customer Success Managers (CSM) to deliver content based on specific clients’ KPI’s and expectations to constantly enhance and develop existing content techniques.
• Monitoring social media trends, platforms, and best practices to stay ahead of the curve, and proactively identify opportunities for growth with the help of the Lead and Senior Content Strategists.
• Stay up to date with the latest social media content formats and advertising efforts and goals that continuously set SOCi as the benchmark in the job market.
• Measuring the success of social media campaigns through data-driven strategies based on key metrics of business objectives and their core audiences.
• Utilizing data analytics to track and assess the efficacy of our social media initiatives based on the client’s business objectives and their core audiences, making informed, data-driven decisions.
• Monitoring and responding to customer inquiries and comments through email or as instructed by the CSMs.
• Participating in day-to-day content strategy sessions, analyzing creative briefs and drafting case studies for our clients and CSM team.
• Collaborating with the CSMs, delivering monthly and/or quarterly content strategy meetings to customers.
• Assisting with training and mentoring new team members to ensure best practices are followed during the onboarding process through mentoring and one-on-one training calls.

To apply, you must be an expert on the following requirements:

• Strong customer service experience with a minimum of three to five years of customer-facing interaction required
• Excellent English writing skills are required - including strong spelling, grammar, and punctuation skills, along with an exceptional attention to detail
• After completing our extensive employee onboarding process, the ability to work independently is required
• The ability to work in a fast-paced environment is required - must have the ability to maintain focus and execute in a productive, consistent manner is required
• Must possess in-depth, applicable knowledge of social media platforms (Facebook, Twitter, Google, Instagram, LinkedIn, etc.) as well as industry trends is required
• A proven track record of developing social content strategies across multiple platforms including Facebook, Instagram, Twitter, and Google, with a minimum of 3 years of experience, is preferred
• Excellent storytelling, presenting, and communication skills; webinar and/or speaker experience is preferred
• Familiarity with Photoshop, InDesign, Illustrator, and Canva is preferred
• A university degree in communications, English, marketing, business, journalism, public relations, or a related field is required