We are seeking a highly creative and data-driven Digital Marketing Specialist to join our on-site team in Ortigas, Pasig City. In this role, you will be responsible for developing, executing, and optimizing our digital campaigns across multiple channels. You will bridge the gap between creative visual storytelling and rigorous marketing data analytics to drive brand growth, engage our target audience, and maximize ROI on both social media and leading e-commerce platforms.

Key Responsibilities

• Digital Marketing Strategy: Develop, implement, and manage comprehensive digital marketing strategies that align with overarching business goals.

• Marketing Data Analytics & Consumer Insights: Monitor campaign performance using analytics tools. Translate consumer behavior and data insights into actionable strategies to improve customer journeys and conversion rates.

• SEO & SEM/PPC: Manage and optimize Search Engine Optimization initiatives to drive organic traffic, while planning and executing high-converting Paid Digital Advertising (SEM/PPC) campaigns.

• Content Marketing & Copywriting: Craft compelling, on-brand copy for various digital platforms, ensuring a consistent brand voice that resonates with our target market.

• Social Media Management: Oversee day-to-day community management, content scheduling, and audience engagement across all active social profiles.

• Visual Storytelling & Video Production: Conceptualize and produce engaging multimedia and video content designed to capture attention and tell our brand's story effectively.

• Email Marketing: Design, execute, and monitor email marketing campaigns, focusing on list segmentation, automation, and lead nurturing.

Platform Expertise

• Must possess deep, hands-on operational knowledge of major social media ecosystems, specifically Facebook, Instagram, and TikTok.

• Must have strong familiarity and practical experience with top e-commerce marketplaces, particularly Shopee and Lazada, including in-app marketing and seller-center navigation.

Required Qualifications

• Industry Experience: Proven track record of past industry experience specifically in soap, personal care, or related FMCG products.

• 3-5 years direct work experience

• Education: Bachelor’s degree in Digital Marketing, Marketing, Business Administration, Advertising, Communications, or a related field.

• Work Setup: Must be willing and able to work on-site at our office located in Ortigas, Pasig City.

• Strong analytical skills with a proven track record of using data to inform marketing decisions.

• Excellent written and verbal communication skills.