Job Summary

We are seeking a creative and results-driven Senior Marketing Specialist to develop and execute effective digital marketing strategies. The role focuses on content creation, campaign management, and driving brand awareness across multiple digital platforms.

Key Responsibilities

• Develop, implement, and optimize digital marketing campaigns across social media, email, and other digital channels
• Create high-quality content including written, visual, and video materials for blogs, social media, and email marketing
• Plan and execute marketing initiatives in coordination with internal and external teams
• Design graphics, infographics, and other visual content using Adobe Photoshop or similar tools
• Monitor, analyze, and report campaign performance to improve effectiveness and engagement

Qualifications

• Bachelor’s degree in Marketing, Communications, or a related field
• At least 2 years of experience in digital marketing and content creation
• Strong project management and organizational skills
• Proficiency in digital marketing tools and analytics platforms
• Skilled in Adobe Photoshop or similar design tools
• Excellent written and verbal communication skills
• Creative, proactive, and results-oriented