TL AISA:

MINIMUM QUALIFICATIONS:

EDUCATION: Bachelor’s degree in Marketing, Digital Marketing, Communications, Business, or related

field (preferred but not mandatory if experience is strong).

EXPERIENCE: 1–3 years of hands-on digital marketing experience

Experience managing multiple social media pages and Google Business Profiles

Proven track record of producing regular content for social channels

Required Skills & Competencies

Strong understanding of social media marketing fundamentals

Experience managing Google Business Profiles (GMB) and local SEO basics

Ability to effectively use AI tools to enhance productivity and creativity

Content writing and caption creation

Graphic design (Photoshop, Canva, or similar)

Basic video shooting and editing

Website content management

Highly organized and detail-oriented

Able to work independently and handle multiple platforms

Willing to travel to branches when required

Amenable to work in Pasig City

Additional Requirements

Portfolio or samples of previous digital marketing work

Comfortable with hands-on execution and day-to-day management

Able to support brand growth with measurable outputs, not just ideas

RESPONSIBILITIES:

1. Digital Marketing Execution & Optimization

Execute digital marketing plans aligned with company goals (brand awareness, engagement, inquiries, and

sales).

Manage and optimize digital campaigns using performance data.

Utilize AI tools (e.g., content generation, caption writing, design assistance, analytics support, workflow

automation) to improve efficiency and quality.

Assist in paid campaigns (boosting, ads support) and coordinate with management on ad strategies.

2. Social Media Management (Full Ownership)

Manage ALL social media platforms across the company network, including:

Facebook Pages (multiple branches/brands)

Instagram

TikTok

YouTube

Create, schedule, and publish regular content (posts, reels, short videos, stories).

Ensure consistent branding, tone, and messaging across all platforms.

Monitor platform trends and adjust content formats accordingly.

3. Community Management & Inquiry Handling

Actively monitor and respond to messages, comments, and inquiries across all digital platforms.

Ensure timely, professional, and brand-aligned responses.

Coordinate with operations and sales teams to support inquiry conversion and follow-ups.

4. Website & Google Business Profile (GMB) Management

Manage and update the company website (basic content updates, banners, announcements, blogs if

applicable).

Ensure website information is accurate, updated, and aligned with current campaigns.

Manage and optimize all store Google Business Profiles (GMB):

Update business information, hours, photos, and services

Post regular updates and promotions

Monitor and respond to customer reviews and questions

Support local SEO efforts to improve branch visibility in search and maps\

5. Content Creation & Asset Organization

Produce or assist in:

Graphic designs (Photoshop, Canva)

Basic video shoots and editing

Content writing (captions, promos, short articles)

Maintain a well-organized digital filing system for creatives, captions, videos, campaigns, and reports.

6. Reporting & Performance Tracking

Prepare weekly and monthly performance reports, covering:

Reach, engagement, follower growth

Inquiry volume and response performance

Website and Google Business Profile activity (views, clicks, calls, direction requests)

Provide insights and recommendations for continuous improvement.

Ensure reports are submitted consistently and on time.