Duties and Responsibilities

Digital Campaign Execution

Assist in planning, launching, and managing digital marketing campaigns across social media, email, and search channels.

Support paid advertising campaigns (Meta Ads, Google Ads, LinkedIn Ads) to improve reach and conversions.

Help maintain and update website and landing page content.

Content Creation & Management

Create engaging content for social media platforms (Facebook, LinkedIn, Instagram, etc.).

Assist in developing marketing materials such as brochures, presentations, and promotional posts.

Coordinate with designers and internal teams for creatives and campaign assets.

Social Media & Community Management

Manage daily posting schedules and monitor engagement across social platforms.

Respond to inquiries, comments, and messages in a timely and professional manner.

Track social media trends and suggest content improvements.

Analytics & Reporting

Monitor campaign performance using tools like Google Analytics, Meta Business Suite, or LinkedIn Campaign Manager.

Prepare weekly or monthly performance reports (traffic, leads, conversions, engagement).

Assist in analyzing campaign data to improve ROI and marketing strategies.

Marketing Support & Coordination

Support lead generation activities and maintain CRM or contact databases.

Coordinate with internal departments and external partners for campaign execution.

Assist in organizing marketing events, webinars, and promotional activities.

Qualification

• Bachelor’s degree in Marketing, Business Administration, Communications, or related field.
• Knowledge of digital marketing tools (Google Ads, Meta Ads, Google Analytics, etc.) is an advantage.
• Strong communication and writing skills.
• Familiarity with social media management and content creation.
• Basic knowledge of SEO, email marketing, and online advertising.
• Proficient in MS Office and Canva or similar design tools.
• Detail-oriented, creative, and able to manage multiple tasks in a fast-paced environment.