The Performance Marketing Specialist is responsible for the technical setup, optimization, and scaling of paid media campaigns. The primary objective is to maximize ROI by lowering the " Cost per Acquisition" for both recruitment lead and business inquiries through data driven experimentation.

Qualifications

• Bachelor's degree in Marketing, Statistics, IT, or a related field.
• 3+ years of specialized experience in Paid ads/Performance Marketing.
• Proven Experience managing monthly ad spends with a focus on conversion rather than just "likes"

Key Responsibilities

• Media Buying: Execute and Manage paid budgets across Meta ads, Google ads, and other performance channels.
• A/B Testing: Analyze the user journey from "Ad click" to " Form Submission " to identify and fix drop-off points.
• Tracking and Attribution: Set up and maintain tracking pixels, conversion API, and UTM parameters to ensure 100% data accuracy.
• Data Reporting: Provide granular weekly reports on ROAS ( Return on ad spend ) , CPL (Cost per lead), and overall funnel health.

Technical Skills

• Platform Mastery: Expert Level Knowledge of Meta ads manager and Google ads.
• Analytics: Advanced proficiency in google analytics 4 (GA4), GTM (Google Tag Manager
• Technical Logic: Understanding of "Full Stack" logic (how websites talk to databases/CRMs)
• Strategy: Strong grasp of audience retargeting, lookalike modelling, and psychological triggers for high-converting ads,