• Develop, plan, and execute digital marketing campaigns across multiple platforms (social media, email, search, and web). 
• Write, edit, and proofread clear, engaging, and persuasive copy for digital channels including websites, social media, ads, email campaigns, blogs, and landing pages. 
• Collaborate with the creative, design, and marketing teams to ensure consistent brand messaging and tone. 
• Optimize content for SEO and SEM to increase visibility and organic reach. 
• Monitor and analyze campaign performance metrics (CTR, engagement, conversions) and provide actionable insights. 
• Stay updated with the latest digital marketing trends, tools, and best practices. 
• Manage brand voice across all online platforms and maintain content calendars. 
• Monitor and analyze campaign performance metrics (CTR, engagement, conversions) and provide actionable insights. 
• Track and analyze analytics across platforms to measure effectiveness, identify trends, and optimize future campaigns. 

• Bachelor’s degree in Marketing, Communications, Advertising, or related field. 
• Experience in digital marketing, copywriting, or content creation. 
• Strong knowledge of social media platforms, email marketing tools, and digital ad networks. 
• Excellent writing, editing, and storytelling skills with attention to detail. 
• Basic knowledge of SEO, SEM, and Google Analytics. 
• Ability to manage multiple projects in a fast-paced environment. 
• Creative thinker with strong problem-solving skills and a results-oriented mindset. 
• Strong knowledge of social media platforms, email marketing tools, and digital ad networks. 
• Ability to interpret and analyze analytics data to improve content and campaign performance. 

Preferred Skills (Nice to Have) 

• Experience with design tools (Canva, Adobe Creative Suite, etc.) 
• Familiarity with WordPress, Shopify, or other CMS platforms 
• Knowledge of paid ads (Facebook Ads Manager, Google Ads) 
• Multimedia content creation skills