Digital Marketing Specialist
Job Description
Description
- Responsible for creating and executing the consistency of on-brand messages, tone of voice and brand identity across all digital and in-store channels
- Develop content, integrated marketing plans, brand strategies and plans, working in close partnership with cross-functional teams
- Author and deliver marketing strategy briefs grounded in insights and incorporating input from relevant teams
- Collaborate with in-house Creative team and translate strategy into target audience-facing assets
- Develop execution ideas to bring the creative idea to life through partnerships, social strategy, and more
- Own the customer journey by developing new ways to distribute content and communication messages through new media channels and owned channels
- Become an expert on Two Futures Inc.'s brand, services, and target audience
- Identify and develop opportunities to grow / improve projects an drive brand growth plans
- Manage marketing calendar to support in-store activities, projects and campaign planning
- Deliver exceptional marketing support to our locations
- Work with the Marketing Manager and cross-functional team members to develop and grow website presence & performance
Requirement
- Bachelor's Degree in Marketing, Communication or equivalent field
- Experience in brand marketing is an advantage
- Incredible writing capabilities to articulate complex inputs into strong creative propositions in briefs
- Has a collaborative mindset with a passion for bringing a story to life across contexts and functional channels (e.g, experiential, advertising, press)
- Innovative and strategic thinker
- Ability to time manage, meet deadlines, and multi-task
- Knowledge of social media platforms, strategy and best practices
- An optimistic personality and a can-do attitude
- Extremely proactive with exceptional problem-solving skills
- Demonstrate ownership for projects, highly organized, reliable and resourceful
John Russel Bernales
HR ManagerMercato Centrale Philippines, Inc
Active this week
Working Location
F, 5F A Space MNL, 110 Legaspi St., 112 Legazpi Street, Makati, Metro Manila, Philippines, Mercato Centrale HQ
Posted on 09 October 2024
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