Job Overview:

• Enhanced digital marketing performance.
• Boost social media engagement.
• Develop and executed a content marketing strategy.
• Conduct regular website and online shop platform audits and implemented SEO and SEM enhancements.
• Plan and execute multi-channel marketing campaigns.
• Develop and implement a comprehensive digital marketing strategy aligned with business goals and objectives.

I.Detailed Work Activities

Other Responsibilities

1. Develop comprehensive digital marketing strategies aligned with business objectives, target audience demographic and market trends.
2. Plan, execute, and optimize digital marketing campaigns across various channels such as social media, search engines, email, and display advertising.
3. Implement tracking mechanisms and analytical tools to monitor campaign performance, analyze key metrics , and generate actionable insights for optimization.
4. Oversee website monitoring, updates, and maintenance to ensure optimal performance, user experience, and search engine visibility.
5. Conduct keyword research, on-page optimization, and off-page SEO activities to improve website rankings and drive organic traffic. Manage search engine marketing (SEM) campaigns for maximum visibility and conversion.
6. Collaborate with graphic artist to develop high quality, engaging content for digital channels, including blog posts, articles, videos, and social media posts.
7. Create, schedule, and publish social media content across relevant platforms. Engage with the audience , respond to comments, and monitor social media trends.
8. Email Marketing: Develop email marketing campaigns, including segmentation, automation, and A/B testing, to nurture leads, retain customers, and drive conversions.
9. Manage pay-per-click (PPC) advertising campaigns on platforms like Google Ads and Bing Ads, optimizing ad Performance and maximizing ROI.

• Educational Qualifications: Bachelor's degree in Marketing, Business, or a related field.
• Experience Level: 3-5 years of experience in digital marketing with a proven track record of successful campaigns.
• Skills and Competencies:
  • Proficiency in Sales and Marketing strategies.
  • Experience with E-Commerce platforms and Market Research.
  • Media Operation and Marketing Administration skills.
  • Strong grasp of Email Marketing and Performance Monitoring.
  • Advanced knowledge of Google Analytics, Digital and Brand Marketing.
  • Adept at Data Analysis for optimizing campaigns.
• Responsibilities and Duties:
  • Develop and execute digital marketing campaigns.
  • Analyze market trends and adjust strategies accordingly.
  • Manage online brand presence and product launches.
  • Monitor campaign performance and report on metrics.
• Working Conditions: Dynamic office environment demanding adaptability to rapid technological advancements and market shifts.
• Qualities and Traits:
  • Innovative thinking and strategic planning abilities.
  • Exceptional communication and interpersonal skills.
  • Detail-oriented with strong organizational skills.
  • Ability to work independently and as part of a team.