·      Social Media Management:

o  Develop and implement social media strategies to increase brand awareness, engagement, and traffic.

o  Create, curate, and schedule content across social media platforms such as Facebook, Twitter, Instagram, LinkedIn, and TikTok.

o  Monitor social media channels for trends, insights, and opportunities to engage with the audience.

o  Respond to comments, messages, and inquiries in a timely and professional manner.

o  Analyze social media performance metrics and adjust strategies accordingly to optimize results.

·      Google Ads Management:

o  Plan, execute, and optimize Google Ads campaigns to drive website traffic, leads, and conversions.

o  Conduct keyword research, ad copywriting, and bid management to maximize ROI.

o  Monitor campaign performance, analyze data, and generate reports to track key metrics and identify areas for improvement.

o  Stay updated with Google Ads best practices, algorithm changes, and industry trends to ensure campaign effectiveness.

·      SEO (Search Engine Optimization):

o  Conduct keyword research and analysis to identify opportunities for improving organic search rankings.

o  Optimize website content, meta tags, and structure for improved search visibility and user experience.

o  Implement on-page and off-page SEO strategies to increase website traffic and domain authority.

o  Monitor and analyze website performance using SEO tools and Google Analytics to track keyword rankings, organic traffic, and other SEO metrics.

·      Other Digital Advertising Initiatives:

o  Explore and implement other digital advertising channels such as display advertising, remarketing, affiliate marketing, etc., to reach target audiences and achieve business objectives.

o  Collaborate with the marketing team to align digital advertising efforts with overall marketing campaigns and strategies.

o  Stay informed about emerging trends and technologies in digital advertising to leverage new opportunities for growth.

• Proficient in Google Ads, Google Analytics, and related applications at an intermediate level.
• Expert in creating and managing advertisements on Facebook (Meta, Ad Manager, etc.).
• Competent in using SEMrush and performing SEO tasks, including backlink strategies, at an intermediate level.
• Knowledgeable in building and managing backlinks to improve SEO performance.
• Responsible for preparing daily, weekly, and monthly performance reports.

• Work at Alaska Standard Time (GMT-9). 
• Fluent in English (for interactions with US clients)
• Must possess a personal, functional PC or laptop for work.
• Required to have a reliable and stable internet connection.