• Multi-Platform Campaign Management: Develop, execute, and optimize digital marketing campaigns across a variety of platforms including Google Ads, LinkedIn Ads, Facebook Ads, Twitter Ads, and YouTube. Adapt strategies for each platform to target specific audience segments in the US and Europe.
• Content Marketing Strategy: Oversee and collaborate on the creation and distribution of content across different channels including blogs, Medium, and industry-specific publications. Leverage content to drive SEO and lead generation.
• Lead Generation and Conversion: Design and implement strategies to attract leads and convert them into sales opportunities. Utilize a mix of paid and organic tactics tailored to B2B marketing.
• Analytics and Reporting: Monitor all campaigns and their effectiveness, using analytics tools to track performance and ROI. Make data-driven decisions to improve campaign outcomes and report on these metrics regularly.
• Email Marketing: Manage email marketing campaigns, including automation strategies and personalization to engage potential clients effectively.
• Webinar and Online Event Management: Plan and execute webinars and online events to engage with potential clients, generate leads, and establish Hexa as a thought leader in the industry.
• Budget Management: Manage the marketing budget across all platforms, ensuring optimal spend for the best return on investment.

• Proven track record of successful digital marketing management across multiple platforms.
• Strong understanding of B2B marketing, particularly within the tech or professional services industries.
• Expertise in SEO, SEM, and data analytics.
• Excellent communication and project management skills.
• Creative thinker with a strong ability to translate complex services into engaging marketing campaigns.

Desired Skills:

• Certifications in Google Ads, Facebook Blueprint, LinkedIn Advertising, etc.
• Experience with CRM and marketing automation tools such as Salesforce, HubSpot.
• Strong leadership skills and experience managing a team or external agencies.
• Ability to work in a fast-paced, evolving environment with cross-functional teams